企業(yè)的可持續(xù)發(fā)展[共97頁]

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2、ainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) 企業(yè)規(guī)模企業(yè)資源企業(yè)決擇Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) 企業(yè)規(guī)模企業(yè)資源企業(yè)決擇規(guī)模效益管理經(jīng)驗經(jīng)營領(lǐng)域Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) Sustainable Growth

3、 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) 低價格高產(chǎn)出經(jīng)驗積累低成本利潤Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) 2000數(shù)字化19501960197019801990195019601970198019902000通訊領(lǐng)域電腦領(lǐng)域系統(tǒng)化Sustainable Growth 2003Sustainable Growth 2003Sustainable G

4、rowth 2003http:/ (海量營銷管理培訓(xùn)資料下載) 企業(yè)規(guī)模企業(yè)資源企業(yè)決擇技術(shù)訣竅生產(chǎn)投入市場Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) DuPont競爭對手其他成本礦石成本TiO2產(chǎn)品成本構(gòu)成Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable G

5、rowth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) 企業(yè)規(guī)模企業(yè)資源企業(yè)決擇公共政策競爭對手的防御能力反應(yīng)遲滯Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) 1978198019821984510152025ROA（%）按歷史

6、成本計算按當(dāng)前成本計算Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) 197219741976255075100更新采購的市場份額Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) 價格/廣告/創(chuàng)新/制造/分銷人力資源5年10年企業(yè)的業(yè)務(wù)組合Sustainable Growth 2003Sustainable Growth 2003S

7、ustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) 模仿替代Holdup松懈Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) 模仿替代Holdup松懈Sustainable Growth 2003Sustainable Growth 2003Sust

8、ainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) 模仿替代Holdup松懈Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth

9、2003http:/ (海量營銷管理培訓(xùn)資料下載) 模仿替代Holdup松懈Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) 510152025營運(yùn)收入非運(yùn)動員報酬運(yùn)動員報酬百萬美元Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustai

10、nable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) 模仿替代Holdup松懈Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 20

11、03http:/ (海量營銷管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Su

12、stainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) n Sustainable Growth 2003Sustainable Growth 2003Sust

13、ainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) E戰(zhàn)略 O戰(zhàn)略 目 標(biāo)股東利益最大化完善組織機(jī)構(gòu)功能管理模式至上而下進(jìn)行管理及實施鼓勵至下而上參與管理變革管理重點強(qiáng)調(diào)公司架構(gòu)及制度的維持建立公司文化，重

14、視員工的行為和態(tài)度管理過程制定計劃并建立實施程序不斷實驗及改良激勵方式純粹物質(zhì)激勵以對員工特定的承諾來激勵，物質(zhì)僅是一種推動力顧問作用聘請顧問分析并解決問題顧問幫助公司建立能夠自我調(diào)整和完善的組織系統(tǒng)Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) Sustainable Growth

15、 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 200

16、3Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) 戰(zhàn)略及目標(biāo)員工共同的利益和價值文化技巧及功能制度（HR管理及控制）結(jié)構(gòu)（角色及責(zé)任）領(lǐng)導(dǎo)風(fēng)格組織機(jī)構(gòu)優(yōu)化的結(jié)構(gòu)圖Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) Sustainable Grow

17、th 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2

18、003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003h

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20、nable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainab

21、le Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管

22、理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) Sustainable Growth

23、 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) BOPEquityEquityg*Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) TPRAg*Sustainable Growth 200

24、3Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) BOPEquityEquityg*BOPEquityEarningsRg)(*EORRg)(*TAPROETPRAg*Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) TPRAg*公司運(yùn)營的績效公司的財務(wù)政策分紅政策財務(wù)杠桿Sustainable Growth 2003Sustainable Growth 2003Sustain

25、able Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) TPRAg*Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) 現(xiàn)金過剩現(xiàn)金匱乏ROATRg*平衡Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable

26、 Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) 1998: g* = 1.3 ROA2002: g* = 1.8 ROA2002b: g* = 2.2 ROA199820022002b現(xiàn)金過?，F(xiàn)金匱乏Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) Sustaina

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29、th 2003http:/ (海量營銷管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載

30、) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) Sustainable Growth 2003Su

31、stainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003