國開商務(wù)英語試題國開(中央電大)本科《商務(wù)英語3》形考任務(wù)(單元自測1至8)試題及答案

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1、國開商務(wù)英語試題國開(中央電大)本科《商務(wù)英語3》形考任務(wù)(單元自測1至8)試題及答案 國開(中央電大)本科《商務(wù)英語3》形考任務(wù)(單元自測1至8)試題及答案 (電大網(wǎng)上形考必備資料) 說明：課程代碼：04011。 適用專業(yè)及層次：會(huì)計(jì)學(xué)、金融學(xué)、市場營銷和物流管理本科。 單元自測1 試題及答案 題目順序是隨機(jī)的，使用查找功能（Ctrl＋F）進(jìn)行搜索 [ 題目]— Why did you choose our pany？ — __________________________ [答案] Sorry, I didn＇t catch that. Would you

2、say it again? [ 題目]— Can you show me the schedule？ — __________________________. [答案] Sure, a tight schedule as usual [ 題目]— But what do you want me to do there？ — ______________________________ [答案] You have to give a presentation on what our products are. [ 題目]— Morning, Maggie. Could you talk

3、briefly about your career development？ — ___________________________ [答案] Thanks for giving me this opportunity. I started as a clerk in the… [ 題目]— You need to pay a visit to our important customers from _Chamberlain Automation Systems pany in Washington. — _____________________________ [答案] Sorry

4、, can you repeat the name of the pany? [ 題目]______ a vacation is always a good way to get relaxation and refreshment. [答案] Taking [ 題目]Before I came to America, I __________as an executive secretary with a trading pany for one year in Britain. [答案] had?worked [ 題目]Good manners may be varied _____

5、___cultural backgrounds. [答案] due to [ 題目]I led and _________a sales team of 20 people. [答案] motivated [ 題目]I was __________ devising sales strategies and targets for the West Region. [答案] responsible for [ 題目]Is ________ possible to take a 10-minute break during the meeting tomorrow morning？ [答案

6、] it [ 題目]Sometimes your body language, gestures and expressions may tell people ______________ about you than the words you use. [答案] more [ 題目]The following hints may help you stay energized, or at least ___________ until you can make the time for rest. [答案] get you going [ 題目]When talking to p

7、eople within your pany _________don’t speak your language, you may have to use English. [答案] who [ 題目]You are the right person for the job that_______ your application ________the advertisement. [答案] relates…?to… 二、閱讀理解 閱讀下面的文章，根據(jù)文章內(nèi)容給 題目選擇正確的答案。 （每題10分） In business, people have to deal in perso

8、n with all kinds of people. When talking to people within your pany who don＇t speak your language, you may have to use English；these people may be colleagues or co-workers – who may work with you in your own department, in another part of the building or in another branch. And you may also have to d

9、eal with people from outside the organization：clients, suppliers, visitors and members of the public. Moreover, these people may be friends or strangers – people of your own age, or people who are younger or older than you. The relationship you have with a person determines the kind of language you

10、use. For exle, it＇s not appropriate to say ＇Hi, how are you!＇ when meeting the Managing Director of a large pany or to say＇Good morning, it＇s a great pleasure to meet you＇when being introduced to a person you＇ll be working closely with in the same team. People usually form an impression of you from

11、the way you speak and behave – not just from the way you do your work. People in different countries have different ideas of what sounds friendly, polite or sincere – and of what sounds rude or unfriendly! Good manners in your culture may be considered bad manners in another. Sometimes your body lan

12、guage, gestures and expressions may tell people more about you than the words you use. 題目6：The topic of the passage is __________. [答案]dealing with people in business 題目7：The language you use when talking with people in business is decided by _________. [答案] your relationship with the particular

13、 person 題目8：People usually form an impression of you from _________. [答案] your language and manners 題目9：Good manners in your culture may be considered bad manners in another._ Good manners_ in this statement mean ___________. [答案] to behave politely 題目10：The message of the article is that ____

14、____________. [答案] dealing with people successfully in business is not easy 單元自測2 試題及答案 題目順序是隨機(jī)的，使用查找功能（Ctrl＋F）進(jìn)行搜索 [ 題目] ___________.? ?? ?? ?? ?? ?? ?? ? — Thank you. I must say I have a great staff. [答案] It＇s a pleasure to meet you, Ben. So you＇re the one responsible for those outstanding s

15、ales figures I＇ve seen. [ 題目] ___________. — We are headquartered in Shanghai. [答案] Where are your headquarters? [ 題目] ___________. — Well, it is a separate department. But there are two laboratories, one at each production plant. [答案] What about the Research and Development Department? [ 題目] ___

16、________.? ?? ?? ?? ?? ?? ?? ? — Yes, certainly. We are a medium firm with about two thousand people in two different plants. [答案] Could you tell me how your pany is actually organized? [ 題目]— Kathy，I＇d like you to meet Maggie Jacobs. —___________, Maggie. You＇re doing a great job. [答案] I＇m pleased

17、 to meet you [ 題目]Being an___________ manager means knowing when to use the right management style. [答案] effective [ 題目]Finally, they return the___________ to the people who bought shares in the pany. [答案] profits [ 題目]I didn＇t know you ______ a previous supplier. [答案] were [ 題目]Sometimes a situ

18、ation will___________ a direct style of management. [答案] call for [ 題目]They ______ over at great length the matter of how to increase the sale of your products last night. [答案] talked [ 題目]What ______ we do if the pany cut down on ads？ [答案] shall [ 題目]You just send the faulty product back to them

19、 and they___________ it free of charge. [答案] will replace [ 題目]Young people can learn how entrepreneurship works by___________?their own panies. [答案] operating [ 題目]Your T shirts found a ready market in the eastern part of our country ______ 20XX. [答案] in 閱讀下面的文章，根據(jù)文章內(nèi)容給 題目選擇正確的答案。 （每題10分） THRE

20、E EFFECTIVE MANAGEMENT STYLES 　　Being an effective manager means knowing when to use the right management style. Some styles, for instance, are more people-oriented, while others tend to focus on a project or product. The management style you select will depend on your people skills and knowledge, a

21、vailable resources (like time and money), desired results, and, of course, the task before you. The mon management styles can be summarized into three categories. 　　The participatory style is the first of its kind. Here, it is critical to give each employee an entire task to plete. If that’s not pos

22、sible, make sure the individual knows and understands his or her part as it relates to the project or task. When people in your team know where they fit in the big picture, they’re more likely to be motivated to plete the task. 　　Following that, we have the directing style. Sometimes a situation wil

23、l call for a direct style of management. Perhaps a tight deadline looms, or the project involves numerous employees and requires a top-down management approach. Here, a manager answers five questions for the employees：What？ Where？ How？ Why？ and When？ Let employees know what they need to do, how they

24、’re going to do it, and when the questions must be finished. 　　The last one is the teamwork style. If you want to speed up a project and choose the best process for pleting that project, managing by teamwork is the way to go. When you motivate people to pool their knowledge, the results may exceed y

25、our expectations. Often, teams can tackle problems more quickly than what you can acplish on your own. The give-and-take can create a process that you can repeat in other projects. 1. Being an effective manager lies in knowing the right _____.{A；B；C} A. knowledge B. skills [答案] C. management style 2

26、. Which of the following is NOT mentioned as a focus of different management styles？{A；B；C} [答案] B. Customers. 3. Which of the following can’t be inferred from the passage？{A；B；C} [答案] A. The management style is likely to change because the manager has been replaced. 4. When people in your team know

27、 where they fit in the big picture, they are more likely to be _____ to plete the task.{A；B；C} [答案] C. inspired 5. If you want to speed up a project and choose the best process for pleting that project, you can resort to _____.{A；B；C} [答案] A. team work 閱讀下面的文章，根據(jù)文章內(nèi)容判斷文章后的句子是正確（T）還是錯(cuò)誤（F）。 （每題10分）

28、LEARNING BUSINESS SKILLS THROUGH JUNIOR ACHIEVEMENT 　　Junior Achievement is an international movement to educate young people about business and economics for the purpose of helping them prepare to succeed in a world economy.11 The organization is the largest of its kind. 　　Junior Achievement has go

29、ne through different stages in its development. 12 It was started by two business leaders, Horace Moses and Theodore Vail, and Senator Murray Crane in 1919 in Springfield, Massachusetts. The organization started with a small number of children aged ten to twelve. For more than 50 years, Junior Achie

30、vement programs met after school as a group of business clubs. But in 1975, Junior Achievement began to offer classes during school hours. Many more young people joined the organization once it began to teach business skills as part of the school day. In 20__, Junior Achievement Worldwide was formed

31、. 　　The Junior Achievement programs teach about businesses, how they are organized, and how products are made and sold.13 The programs also teach about the American and world economies and business operations. Young people can learn how entrepreneurship works by operating their own panies. For insta

32、nce, the students develop a product and sell shares in their pany. They use the money to buy the materials they need to make their product, which they then sell. Finally, they return the profits to the people who bought shares in the pany. It is reported that in the United States alone, there are mo

33、re than 22,000 places that hold Junior Achievement events currently. According to Junior Achievement, about 287,000 volunteers support its programs around the world. 　　1. This passage is about Junior Achievement，an international movement to educate young people about businesses and economics.{ [答案]

34、T } 　　2. Junior Achievement was started by two business leaders in Massachusetts.{ [答案] F} 　　3. Classes during school hours have been available in Junior Achievement for more than 60 years.{ [答案] F} 　　4. Junior Achievement has been worldwide since 1919.{ [答案] F} 　　5. Volunteers of Junior Achievement

35、 teach about the American and world economies and business operations.{ [答案] T } 單元自測3 試題及答案 題目順序是隨機(jī)的，使用查找功能（Ctrl＋F）進(jìn)行搜索 [ 題目]Additionally, make sure that your password is long enough to ______ easily being hacked. [答案] prevent it from [ 題目]I＇ll ______ the exchange rate and service charge and

36、 then type up the check for you. [答案] figure out [ 題目]In addition, you are required to ______ the Bank ______ your Social Security Number and two valid identification documents. [答案] provide…with [ 題目]In order to make proper reservations, will you send your acceptance to the attention of the Gener

37、al Office ______ a week before that day？ [答案] no later than [ 題目]Most banks have a section ______ you set up payees. [答案] in which [ 題目]The bank _____ grand door faces south is Bank of China. [答案] whose [ 題目]The only thing I have is this bill ______ the publisher’s name and address _____ it. [答案]

38、 with…on [ 題目]This is the best business program ____ has been acplished this year. [答案] that [ 題目]This will make______ easier to transfer money and make loan payments online. [答案] it [ 題目]You can send them gifts ______ your best clients. [答案] in honor of 二、翻譯（每題10分） 1.It is important to clear yo

39、ur cookies after each banking session, especially at a public puter.{A；B；C} [答案]A. 重要的是在每次銀行交易業(yè)務(wù)結(jié)束后，要清除你的上網(wǎng)痕跡，尤其是在公共電腦上。 3. Online banking refers to banking activities that are carried out over the Inter on a secure website.{A；B；C} [答案]A. 網(wǎng)上銀行是指通過互聯(lián)網(wǎng)在安全的網(wǎng)站上實(shí)現(xiàn)的銀行業(yè)務(wù)活動(dòng)。 4. Thus you can protect yo

40、urself from identity theft.{A；B；C} [答案]B. 這樣，你就可以保護(hù)自己，避免身份被盜用。 5. You can inform your bank of your account number so that your money can be transferred directly.{A；B；C} [答案]A. 你可以把你的賬號(hào)告知銀行，以便你的錢直接轉(zhuǎn)賬。 二、閱讀理解（每題10分） CHOOSE THE BEST ITEM TO PLETE THE DIALOG. _Jenny es to a bank to open an account.

41、 A clerk __es__ up to help her._ A. THEN PLEASE JUST FILL IN THIS FORM WITH YOUR NAME AND ADDRESS IN CAPITAL LETTERS. B. I’M AFRAID I DIDN’T QUITE CATCH THAT. C. I’D LIKE TO OPEN AN ACCOUNT. D. THEN YOU’D BETTER OPEN A CURRENT ACCOUNT. E. WE’LL CONTACT YOU AS SOON AS IT ES. Clerk：Good afternoon. Can

42、 I help you？ Jenny：Yes,{ [答案]A }. Clerk：A deposit account or a current account？ Jenny：Er, I’m not sure. You see, I have monthly remittances sent to me from the Canada Embassy and I’d like to have the money paid into an account. Clerk:{ [答案]A } The bank will give you a check book and you can take mon

43、ey out when you need it. Jenny：Fine. What do I have to do？ Clerk：Do you have any form of ID？ Jenny：Will my passport do？ Clerk：Sure.{ [答案]A } Jenny：No problem... It’s done. Clerk：And could you give me your signature here？ Jenny：Sorry？{[答案]A } Clerk：Please sign your name in the blank space below. Jenn

44、y：I see. Now here you are. Clerk：Thank you. It will take a few days for your check book to arrive. {[答案]A } You can inform your embassy of your account number so that your money can be transferred directly. Jenny：Thank you very much. 單元自測4 試題及答案 題目順序是隨機(jī)的，使用查找功能（Ctrl＋F）進(jìn)行搜索 [ 題目]______ your pric

45、e be petitive and date of shipment acceptable, we intend to place a large order with you. [答案] Should [ 題目]An exle of soft sell is to distribute free sles ______ customers often respond favorably. [答案] to which [ 題目]Businesses can use free sles to build rapport and ______ customers ______ products

46、 or services. [答案] engage…to… [ 題目]Moreover, reservations by credit card four weeks ______ guarantee availability of the room size required. [答案] in advance [ 題目]Our new type of treadmill ______ release next month. [答案] is due for [ 題目]She is the CEO of Roston Sport Accessories________ I told you

47、. [答案] about whom [ 題目]So I have a number of other ______ up my sleeve, as well. [答案] tricks [ 題目]The newly-designed ad ______ brought about a higher click through rate by the end of next month. [答案] will have [ 題目]We sell insurance cover, the ______ you pay will depend on the cover you require.

48、[答案] charge [ 題目]We will have flown for 13 hours by the time we ________ to New York. [答案] will get 閱讀下面的文章，根據(jù)文章內(nèi)容給 題目選擇正確的答案。 Hard sell and soft sell are important business terms and useful strategies for sales staff to know and understand. Both of them can work. The effect depends on the type

49、of customers and the type of products. 　　A hard sell is a kind of more direct and forceful sales tactics. The sales person just keeps explaining how good the product is, why people should buy it and even how the prices might increase if the consumer walks off. 　　A soft sell is a different approach.

50、The sales person tries to build trust with consumers. He doesn’t put pressure on them to buy things, just remending a product and letting the consumers make their own decisions. 　　An exle of soft sell is to distribute free sles to which customers often respond favorably. Businesses can use free sles

51、 to build rapport and engage customers in products or services. Remending products between friends is a little bit like doing soft selling. People don＇t really care if someone else buys the product. They are just giving their honest opinions and trying to be helpful. 　　Humor in advertising is also u

52、sed to attract the consumer＇s attention and get them interested in the products or services. Customers often resist hard sales tactics, thus making soft-selling much more effective for success. 1. What＇s the topic and main idea of the passage？ {A；B；C} [答案]C. Selling Strategy – Hard Sell and Soft Sel

53、l Strategies 2. Customers often _________ hard sales tactics, thus making soft-selling more effective for success.{A；B；C} [答案]A. resist 3. Exles of soft sell mentioned in the passage include __________. {A；B；C} [答案]B. remending products among friends 4. Making humorous advertisements is one of the a

54、pproaches panies use to __________. {A；B；C} [答案]B. arouse people＇s interests 5. According to the passage, __________. {A；B；C} [答案]C. soft sell is preferred by business panies 閱讀下面的文章，根據(jù)文章內(nèi)容判斷文章后的句子是正確（T）還是錯(cuò)誤（F）。 The marketing mix consists of ‘the four Ps’：providing the customer with the right prod

55、uct at the right price, presented in the most attractive promotion and available in the easiest place. The product is not just an assembled set of ponents：it is something customers buy to satisfy a need they feel they have. The image and the design of the product are as important as its specificatio

56、ns. Then the product must be priced so that it petes effectively with rival products in the same market. In addition, the product should be presented to customers through advertising (e.g. TV mercials, newspaper advertisements or posters), packing (e.g. design, labels, materials), publicity, public

57、relation and personal selling. Finally, the product must be available to customers through the most cost effective channels of distribution. A consumer product must be offered to end-users in suitable retail outlets, or available on hire purchase or by mail order. 1. The author of the article intend

58、s to explain to us what the marketing mix is.{ [答案]T } 2. Customers’ satisfaction matters greatly to a product.{ [答案]T } 3. The price of a product must be exactly the same as rival products in the same market.{ [答案]F} 4. To make your product known to the public, advertising is the only consideration

59、 you need to take into account.{ [答案]F} 5. A product can reach customers, according to the text, through retail outlets, hire purchase, mail order and online sales.{ [答案]F} 單元自測5 試題及答案 題目順序是隨機(jī)的，使用查找功能（Ctrl＋F）進(jìn)行搜索 [ 題目]— What kind of music are you going to have in the background？ — Light ones.?

60、 ?? ?? ?? ?? ?? ?? ? . [答案] It makes the audience feel fortable. [ 題目]—I think a bus stop advertisement is a very wise chance to promote our products. —_________________. [答案] You said it. [ 題目]They have signed the _______ to export textiles. [答案] contract [ 題目]We usually keep a large supply ____

61、___ stock. [答案] at [ 題目]We will _____ an order with your pany for digital cameras. [答案] place [ 題目]— What is your opinion for promotion of our products？ [答案] Why don’t we try the online ads for our products? [ 題目]— Hello! __________________？ — Hello, this is Michael from Tianjin Vanguard Trading

62、Inc. [答案] Who is that? [ 題目]They are talking about how to make use of advertising to________ the products. [答案] promote [ 題目]— May I suggest the sales start on or about October 1？ [答案] Great. We can start to prepare for the big event. [ 題目]Too many debts in a pany easily _______ bankruptcy. [答案]

63、result in 二、翻譯（每題10分） 1. Based on that, we’ll decide whether to run full-page ads.{A；B；C} [答案]A．以此為基礎(chǔ)，我們再?zèng)Q定是否運(yùn)作整版廣告。 2. A sales department consists of many people who are based in different parts of the country or the world.{A；B；C} [答案]C．銷售部由很多工作在全國乃至世界各地的人員組成。 3. I look forward to hearing from

64、 you by return.{A；B；C} [答案]A．期待能得到您的回信。 4. Although successful salespeople often have special talents and an outgoing personality, the skills they employ are used by us all.{A；B；C} [答案]B．雖然成功人士通常擁有特殊天賦和開朗性格，但是他們運(yùn)用的技能也被我們所用。 5. Export panies often have a separate export sales force, whose travel

65、and acmodation expenses may be very high.{A；B；C} [答案]C．出口公司通常擁有專門的出口營銷人員，其差旅費(fèi)可能會(huì)很高。 二、閱讀理解（每題10分） 閱讀下面的文章，根據(jù)文章內(nèi)容判斷文章后的句子是正確（T）還是錯(cuò)誤（F）。 There are eight traditional functions of marketing: 1. [答案]T 2. [答案]T 3. [答案]F 4. [答案]T 5. [答案]T 單元自測6 試題及答案 題目順序是隨機(jī)的，使用查找功能（Ctrl＋F）進(jìn)行搜索 [ 題目]—Hello, this

66、 is Steven Smith. Nice to hear your voice again. —Hi, Mr. Smith.? ?? ?? ?? ?? ?? ?? ??? [答案] I would like to know about the coverage of your freight forwarding business. [ 題目]— Don＇t hesitate to click on our website when you need us. —______________________. Thank you. [答案] Sure, I?will [ 題目] ______________________. —We offer special services such as personal belongings, express, holiday pick-up and delivery services and so on. [答案] What kind of special services do you offer? [ 題目]—Good morni