《大學體驗英語3unit3passageB》由會員分享，可在線閱讀，更多相關《大學體驗英語3unit3passageB（71頁珍藏版）》請在裝配圖網(wǎng)上搜索。
1、 NEW YORK, Aug 2 (Reuters) For most American shoppers, “made in China” may still suggest cheap toys, but China s largest household appliance maker has ambitious plans to change that with its sales of a growing range of sleek minibars.Haier Group Co. , which according to some industry estimates is th
2、e world s second-biggest maker of refrigerators, is seeking to outflank America s threemajor appliance makers by competing on image rather than price, and by targeting students in the hope that they will remain loyal as they get older. And so far the strategy, which may signal the way for future cam
3、paign in the U. S. market by other Chinese consumer products companies, may be working at least according to two arms of the world s largest retailer Wal-Mart Stores Inc.“It s not about whether they re made in China,” said Melissa Berryhill, a spokeswoman for Wal-Mart s Sam s Club, whose last holida
4、y season catalog featured a black Haier cooler with smoked glass doors that is big enough to chill 30 bottles of wine. “They re an exceptional value,” she said of the $300 luxury machine, sold along with the more ordinary Haier chest freezer that costs about $160.Wal-Mart s main discount operation i
5、n April began selling the chest freezers in half of its 2 600 stores, while most of its stores sell at least one of two versions of compact refrigerators made by Haier.“They re popular and beating our expectations on sales,” said Wal-Mart spokesman Rob Phillips, who added that the Haier 4. 6 cubic f
6、eet and 5 cubic feet freezers cost about the same as General Electric Co. s comparable products, selling for around $169. COLLEGE TOEHOLDGE, Whirlpool Corp. and Maytag Corp. currently dominate the U. S. marketplace for household appliances but they tend to focus most of their attention on mainstream
7、 areas such as large refrigerators and freezers.Haier, which says it currently sells $200 million worth of appliances in the U. S. annually, now claims more than a 35 percent share of the U. S. market for refrigerators 4 cubic feet and smaller the minibars found in hotels and college dormitories. “W
8、hen those college kids using our little refrigerators grow up and marry, we want them to be thinking of us for their first fridge,” said Michael Jemal, Haier America s president, who was Haier s first U. S. distributor before setting up the unit in 1999.Haier may need to depend less on the Chinese m
9、arket because it is likely to face an increasing challenge on its own turf. China s entry into the World Trade Organization will open up Chinese manufacturers to greater foreign competition at home. Haier, which had global revenues of $5 billion last year, spent $30 million setting up a plant late l
10、ast year in Camden, South Carolina that will make large Haier brand refrigerators. Company officials say they hope initiatives like that will grow U. S. sales to $1 billion by 2004.“They re building up their learning curve in the U. S. , and then picking up niche markets,” said Ming-Jer Chen, a prof
11、essor at the Darden School of Business Administration at the University of Virginia and the author of a new book, Inside Chinese Business. BROADWAY HEADQUARTERSThe company, whose Chief Executive Zhang Ruimin is famous in China for being filmed smashing sub-standard products with a hammer, last week
12、bought a historical bank building on Broadway in Manhattan for $14 million.“Buying a New York building for $14 million is not what s going to make us,” said Jemal. “It s about offering the customers the products the competition doesn t have. ” In the third quarter of 2002, for example, the company p
13、lans to launch stainless steel Internet-linked appliances with Flash Gordon stylings, such as a home clothes washing machine that can be started via the Internet, he said. To grow its brand in the U. S. , the company has taken out ad space on a case-by-case basis on trolley cars at JFK International
14、 Airport in New York and on billboards in Miami and Chicago, but has not yet contracted with any of the big advertising firms. And Haier America is not only battling rival appliance makers in the U. S. it is also manufacturing for some of them. As OEM2, Haier America does about 20 to 25 percent of i
15、ts manufacturing on a contract basis for other companies, including big U. S. competitors, who sell its products under their own brand names. (719 words) n. 主體；正文n. 大陸；本土n. 支柱, 中流砥柱 Ex. 10 Choose the best answer to each question with the information from the passage. Ex. 10 Choose the best answer to
16、 each question with the information from the passage. Ex. 10 Choose the best answer to each question with the information from the passage. Ex. 10 Choose the best answer to each question with the information from the passage. Ex. 10 Choose the best answer to each question with the information from t
17、he passage. 個人首張專集 Understanding for levels of meaning The conceptual meaning of a word is known as the dictionary meaning which indicates the concepts.I n reading we can find that many different words have the same conceptual meanings. Example The conceptual meaning or the primary dictionary meanin
18、g of the word “walk” is to move forward by placing one foot in front of the other. There are also a few other words that, according to the dictionary, mean “to move forward on foot”:strollswaggerlumberThese synonyms, although with different connotative meanings, have the same conceptual meaning. Exa
19、mpleExampleExample The newlyweds strolled down the streets of Paris.(Stroll suggests a leisurely, carefree walk) The wealthy businessman swaggered into the restaurant and demanded a table.(Swagger suggest walking in a bold, arrogant manner. ) The overweight man lumbered along, breathing heavily and
20、occasionally tripping.(Lumber suggests a clumsy, awkward movement. ) When an American president takes a vacation, his assistants usually emphasize to news reporters the work that he does during his vacation. In contrast, when the prime minister of Japan recently took a vacation, his aids emphasized
21、to the press that his purpose was relaxation no work at all. When an American president takes a vacation, his assistants usually emphasize to news reporters the work that he does during his vacation. In contrast, when the prime minister of Japan recently took a vacation, his aids emphasized to the p
22、ress that his purpose was relaxation no work at all. When an American president takes a vacation, his assistants usually emphasize to news reporters the work that he does during his vacation. In contrast, when the prime minister of Japan recently took a vacation, his aids emphasized to the press tha
23、t his purpose was relaxation no work at all. 語義或修辭需要 語義或修辭需要 Ex. 15 Translate the following sentences into Chinese and use the ellipsis technique to deal with the colored parts if necessary.v天未下雪，但葉落草枯。v那時打我并且使我挨餓的不只是一個老太婆，而是老老少少各式各樣的人。 v我們能測量罐內的水量，但不能測量水的熱度，我們還沒有這種儀器。v溫度增高，水的體積就增大。Ex. 15 Translate the following sentences into Chinese and use the ellipsis technique to deal with the colored parts if necessary. v他的望遠鏡和實驗總是給他帶來驚奇的新發(fā)現(xiàn)，他每天都把工作情況記錄下來。Ex. 15 Translate the following sentences into Chinese and use the ellipsis technique to deal with the colored parts if necessary.
大學體驗英語3unit3passageB
