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系主任
批準日期
學(xué) 院
畢 業(yè) 設(shè) 計（論 文）任 務(wù) 書
機電工程 系 機械設(shè)計制造及其自動化 專業(yè) 班 學(xué)生
一、畢業(yè)設(shè)計(論文)課題 小包裝自動生產(chǎn)線的設(shè)計
二、畢業(yè)設(shè)計(論文)工作自 2008 年 3 月 17 日起至 2008 年 6月 10 日止
三、畢業(yè)設(shè)計(論文)進行地點
四、畢業(yè)設(shè)計(論文)的內(nèi)容要求：
（一）設(shè)計條件：：
1、整條生產(chǎn)線由兩臺灌裝機（36灌/分鐘）、兩臺旋蓋機、一臺熱封機、一臺噴碼機、一臺包裝機（48灌/分鐘）、碼垛機一臺及其配套設(shè)備組成；
2、車間平面圖一張；
（二）設(shè)計內(nèi)容及要求：
1、查閱有關(guān)參考文獻，按要求寫出開題報告；
2、對國內(nèi)外潤滑油小包裝生產(chǎn)線情況進行綜述；
3、確定整個小包裝生產(chǎn)線的設(shè)計方案，并繪制布置方案圖；
4、對設(shè)計方案中所提出的輸送機、下滑梯及其他動力元件進行選擇、論證及設(shè)計計算，并繪制輸送機及傳送帶的裝配圖與零件圖若干張；
5、確定具體控制方案，對檢測裝置元件與控制裝置元件進行選擇、論證及設(shè)計；
6、繪制電路控制系統(tǒng)圖（外部接線圖和梯形圖）；
7、編寫設(shè)計說明書（不少于3萬字，有英文摘要，計算機打印輸出）；
8、翻譯專業(yè)文獻（不少于5000英文單詞）。
（三）主要參考資料
1、《運輸機械設(shè)計選用手冊》編輯委員編，《運輸機械設(shè)計選用手冊》(上、下).北京：化學(xué)工業(yè)出版社
2、戴廣平編著，《電動機變頻器與電力拖動》，北京：中國石化出版社
3、王義行主編，輸送鏈與特種鏈工程應(yīng)用手冊，北京：機械工業(yè)出版社
4、鐘肇新、彭侃編，可編程控制器原理及應(yīng)用，廣州：華南理工大學(xué)出版社
5、劉建勛主編，電動滾筒設(shè)計與選用手冊，北京：化學(xué)工業(yè)出版社,2000
6、胡旭曉、楊克己，PLC在輸送控制系統(tǒng)中的應(yīng)用[J].機電工程,2000,17(4)
教研室負責人
指導(dǎo)教師
接受設(shè)計論文任務(wù)開始執(zhí)行日期 年 月 日
學(xué)生簽名
畢業(yè)設(shè)計說明書
題 目： 小包裝自動生產(chǎn)線的設(shè)計
英文并列題目：Design of the Automatic Small Packing Line
學(xué)院 機電工程學(xué)院 專業(yè) 機械設(shè)計制造及其自動化
班級 學(xué)生
指導(dǎo)教師（職稱）
完成時間 2008年 3月 17日至 2008年 6月 10日
摘要
目前，我國包裝行業(yè)的企業(yè)所有制構(gòu)成有了很明顯的變化，民間投資不斷活躍并成了這個領(lǐng)域的一個亮點。在包裝行業(yè)，小包裝生產(chǎn)由于其方便化、體積小、包裝容易等優(yōu)點已經(jīng)逐漸成為包裝行業(yè)的主流。因此，對小包裝生產(chǎn)線的研究，滿足了當前社會需要，并成為一個有意義的課題。
本自動生產(chǎn)線的設(shè)計是由罐裝機，熱封機、噴碼機、包裝機、輸送機等組成。在本設(shè)計中我們重點解決了三種輸送系統(tǒng)的設(shè)計計算和選擇問題。并通過對輸送系統(tǒng)的認識，在不同的輸送段根據(jù)其自身特點進行選擇使用。在控制方案上，我們選擇了使用PLC控制，提出了滑梯口閘門的控制方案，雙線匯合處閘門的控制方案、電機的啟動和控制方案等。在本文的后面部分中，還提出了檢測設(shè)備的選擇及生產(chǎn)線設(shè)備的安裝、常見故障和維護等方法。
關(guān)鍵詞：包裝生產(chǎn)線，自動控制，可編程控制器，輸送鏈
Abstract
At present, packing profession enterprise system of ownership constitution has obvious change in our country, the folk investment actively has become a spot in the zone. In packing profession, the merits of small packing production, such as convenience, small volume, easy packing and so on, gradually become the mainstream of the packing profession. Therefore, the research of the small packing production line satisfies the current social need, and becomes a significant topic.
This design is constitute of packed machine by the bottle, hot machine, spray code machine, packer and transport machine and etc. The point resolved this automatic production line in this text is the transport project choice, the transport equipments choice. the way choice with it related design calculation and etc. Be controling the project select to choose the PLC control, put forward the slide the control of the gateway, double the line remit to match a start of control, electrical engineering of gateway and control and some solve methods. Also put forward an examination the choice of the equipments and the gearing of the production line equipments, familiar methods such as breakdown and maintenance etcs in the textual behind the part.
Keywords：packaging production，auto control，PLC，transports chain
畢業(yè)設(shè)計（論文）
開題報告
題目
小包裝自動生產(chǎn)線的設(shè)計
英文題目
Design of the Automatic Small Packing Line
學(xué)院
機電學(xué)院
年級
專業(yè)
機械設(shè)計制造及其自動化
學(xué)號
姓名
指導(dǎo)教師
2008年 3月17日
畢業(yè)設(shè)計（論文）開題報告
題目
小包裝自動生產(chǎn)線的設(shè)計
時間
2008年 3月17日
至2008年6月10日
本課題的目的意義
（含國內(nèi)外的研究現(xiàn)狀分析）
自動生產(chǎn)線，是人們通過自動輸送及其他一些輔助裝置按工藝順序?qū)⒏鞣N機械加工裝置連成一體，并通過液壓系統(tǒng)、氣壓系統(tǒng)和電氣控制系統(tǒng)將各個部分動作聯(lián)系起來，使其按照規(guī)定的程序自動地進行工作的機械裝置系統(tǒng)。在現(xiàn)代社會中，隨著科學(xué)技術(shù)的迅速發(fā)展，國內(nèi)外的自動化生產(chǎn)技術(shù)在工業(yè)生產(chǎn)中得到越來越廣泛的應(yīng)用。在機械制造、電子等行業(yè)已經(jīng)設(shè)計和制造出大量類型各異的自動生產(chǎn)線。自動生產(chǎn)線的使用，對于提高勞動生產(chǎn)率和產(chǎn)品的質(zhì)量、改善工人勞動條件、降低能源消耗、節(jié)約材料等方面都取得了顯著的成效。自動生產(chǎn)線具有統(tǒng)一的自動控制系統(tǒng)，有較高的行動化程度，還具有比流水線更為嚴格的生產(chǎn)節(jié)奏，工件必需以一定的生產(chǎn)節(jié)拍經(jīng)過各個工位完成預(yù)定的加工。
設(shè)計(論文)的基本條件及設(shè)計(論文)依據(jù)
設(shè)計的基本條件：
1、整條生產(chǎn)線由兩臺灌裝機（36灌/分鐘）、兩臺旋蓋機、一臺熱封機、一臺噴碼機、一臺包裝機（48灌/分鐘）、碼垛機一臺及其配套設(shè)備組成。
2、車間平面圖一張。（略）
主要參考文獻：
1、《運輸機械設(shè)計選用手冊》(上、下)，北京：化學(xué)工業(yè)出版社
2、王義行主編，《輸送鏈與特種鏈工程應(yīng)用手冊》，北京：機械工業(yè)出版社
3、胡旭曉、楊克己，《PLC在輸送控制系統(tǒng)中的應(yīng)用》[J]，機電工程,2000,17(4)
本課題的主要內(nèi)容、
重點解決的問題
主要內(nèi)容：（1）對自動生產(chǎn)線的概念和發(fā)展進行概述；（2）對各段輸送系統(tǒng)的選擇及其相關(guān)設(shè)計計算；（3）實現(xiàn)人工垛碼和自動垛碼兩種方式時電機的啟停；（4）實現(xiàn)PLC在各生產(chǎn)線線段上的控制；（5）檢測元件的原理和選擇。
重點解決問題：（1）整條生產(chǎn)線的布置和輸送裝置的設(shè)計；（2）整條生產(chǎn)線控制系統(tǒng)的設(shè)計。
本課題欲達到的目的
或預(yù)期研究的結(jié)果
通過對此小包裝生產(chǎn)線的設(shè)計，綜合運用了自己大學(xué)所學(xué)的知識，同時對現(xiàn)代自動化生產(chǎn)有較身深的了解。本設(shè)計在目的上重點要求學(xué)會對輸送系統(tǒng)的選擇和其應(yīng)力計算。了解PLC在自動化生產(chǎn)線上的應(yīng)用，如閘門的控制、雙線交匯處的控制等。懂得氣動和液壓元件等在自動生產(chǎn)線上的應(yīng)用。
通過本設(shè)計，使學(xué)生熟悉設(shè)計過程，了解設(shè)計步驟，掌握設(shè)計內(nèi)容，達到培養(yǎng)學(xué)生工程繪圖和編寫設(shè)計說明書能力的目的，為使學(xué)生今后從事相關(guān)方面的實際工作打下良好基礎(chǔ)。
計 劃 進 度
時 間
工 作 內(nèi) 容
備 注
3月17日——6月10日
1、查閱、檢索資料及相關(guān)的理論知識
2、明確設(shè)計任務(wù)，擬定設(shè)計方案
3、比較優(yōu)缺點，選定設(shè)計方案、初步確定設(shè)計框架
4、對設(shè)計方案中所提出的輸送機、下滑梯及其他動力元件進行選擇、論證及設(shè)計計算，并繪制輸送機及傳送帶的裝配圖與零件圖若干張；
5、確定具體控制方案，對檢測裝置元件與控制裝置元件進行選擇、論證及設(shè)計；
6、其它輔助部分的設(shè)計和選定，修改定型；
7、編寫說明書，打印、裝訂；
8、準備答辯。
指
導(dǎo)
教
師
意
見
指導(dǎo)教師簽名：
年 月 日
目 錄
摘要 Ⅰ
Abstract Ⅱ
第一章 緒論 1
1.1 潤滑油自動生產(chǎn)線的組成及其組成部分功能 1
1.2 小包裝生產(chǎn)線的特點 2
1.3 潤滑油包裝設(shè)計的現(xiàn)狀及發(fā)展趨勢 2
1.4 潤滑油自動生產(chǎn)線的優(yōu)點和發(fā)展方向 2
第二章 潤滑油小包裝生產(chǎn)線輸送系統(tǒng)總體設(shè)計方案……………………………………4
2.1 輸送機方案的提出………………………………………………………………….…4
2.2 三樓輸送系統(tǒng)設(shè)計方案的確定……………………………………………………….6
2.3 二樓輸送系統(tǒng)設(shè)計方案的提出……………………………………………………….6
2.4 二樓布局方案的初步確定…………………………………………………………... 8
2.5 一樓輸送機系統(tǒng)設(shè)計方案的論證…………………………………………………...9
2.6 二樓輸送裝置的選擇…………………………………………………………… ….. .9
第三章 三樓輸送裝置的選擇與設(shè)計計算……………………………………………… ...10
3.1 三樓輸送鏈的設(shè)計計算 10
3.1.1、估算輸送鏈的速度 10
3.1.2、油罐重量的估算 10
3.1.3、鏈條中心距的確定 11
3.1.4、輸送鏈型號的確定 11
3.1.5、計算鏈條工作時的張力 11
3.1.6、判斷所選鏈條強度是否安全 11
3.1.7、計算所需功率 11
第四章 二樓輸送裝置的選擇與設(shè)計計算 13
4.1 條件 13
4.2 通過計算和選擇要確定的內(nèi)容 13
4.2.1、鏈條的型式與規(guī)格尺寸 13
4.2.2、2#線輸送鏈的設(shè)計計算。 15
4.3 2#線彎曲段側(cè)彎平頂鏈的設(shè)計計算 17
4.3.1、平頂鏈的發(fā)展 17
4.3.2、側(cè)彎平頂鏈的特點與應(yīng)用 17
4.3.3、計算部分 17
4.4鏈傳動的布置、張緊、安裝、潤滑與維護 20
4.4.1、鏈傳動的布置 20
4.4.2、鏈傳動的張緊 20
4.4.3、鏈傳動的安裝 22
4.4.4、鏈傳動的潤滑 22
4.4.5、鏈傳動的維護 22
4.5其他部件 23
4.5.1、機架 23
4.5.2、護欄 24
4.5.3、油槽 24
4.6 高速鏈的設(shè)計計算 24
4.7 輥子輸送機的選擇和設(shè)計 25
4.7.1、設(shè)計計算 25
第五章 滑梯的設(shè)計計算 31
第六章 二樓到一樓的輸送裝置的選擇與設(shè)計計算………………………………………33
6.1 輸送帶的選擇、設(shè)計與論證…………………………………………………………33
6.1.1、原始數(shù)據(jù)及工作條件…………………………………………………………..33
6.1.2、輸送能力的計算………………………………………………………………..33
6.1.3、驅(qū)動力及所需傳動功率計算…………………………………………………..33
6.1.4、輸送帶張力計算………………………………………………………………..35
6.1.5、輸送帶層數(shù)計算………………………………………………………………..35
6.1.6、拉緊裝置重錘質(zhì)量計算………………………………………………………. 36
6.1.7、校核輥子載荷………………………………………………………………… .36
6.1.8、其它部件的選用各說明………………………………………………………..36
第七章 電動機減速器裝置和變頻器的選擇和計算……………………………………..41
7.1 電動機………………………………………………………………………………...41
7.1.1、電動機的選擇………………………………………………………………… .41
7.1.2、防爆式電機的選擇…………………………………………………………… .41
7.1.3、電動機的安裝方法…………………………………………………………… .41
7.1.4、電動機的型號………………………………………………………………… .41
7.2與電動機配用的減速器…………………………………………………………… ...42
7.3減速器的使用說明……………………………………………………………………43
7.3.1、一般工作情況…………………………………………………………………..43
7.3.2、油品……………………………………………………………………………..43
7.3.3、減速器運轉(zhuǎn)前須加注規(guī)定的潤滑油…………………………………………..43
7.3.4、如潤滑油選用不當，或缺油減速器造成膠合現(xiàn)象而不能使用……………...43
7.4 變頻器………………………………………………………………………………...44
7.4.1、交－交變頻器 44
第八章 控制系統(tǒng)的選擇和論證 46
8.1 可編程控制器為了適應(yīng)在工業(yè)環(huán)境中使用，有如下的特點 46
8.2 F1系列可編程控制器內(nèi)的元器件 49
8.3 滑梯口夾板（由氣缸控制）的控制要求 52
8.4 交匯處兩閘門的控制………………………………………………………………...52
8.5 電機的啟動和控制………………………………………………………………… ..53
8.6 旋蓋機的控制………………………………………………………………………. .54
8.6.1、控制要求 54
8.6.2、狀態(tài)控制 55
8.7 PC選型及I/O分配………………………………………………………………….57
第九章 檢測裝置和其它輔助設(shè)備…………………………………………………………59
9.1光電裝置……………………………………………………………………………….59
9.1.1、光電開關(guān)與光電斷路器的比較………………………………………………..59
9.1.2、光電開關(guān)的用途…………………………………………………………….….59
9.1.3、光電開關(guān)類型及型號的選擇…………………………………………………..59
9.2 氣動自動化控制技術(shù)………………………………………………………………...60
9.3 氣壓傳動的優(yōu)點與缺點……………………………………………………………...61
9.4 氣壓傳動與其它傳動方式的比較…………………………………………………...61
9.5 氣壓傳動的應(yīng)用……………………………………………………………………...61
9.6 匣門1、2、3、4的設(shè)計…………………………………………………………….62
9.6.1、匣門板的設(shè)計 62
9.6.2、氣缸的選擇……………………………………………………………………...62
9.6.3、氣動回路的選擇 64
9.6.4、閥門的選擇 64
第十章 部分設(shè)備及零件的安裝與維護 66
10.1輥子輸送機的安裝 66
10.2 氣缸的安裝、使用及常見故障的維修 66
10.2.1、氣缸的安裝使用注意事項 66
10.2.2、氣缸的常見故障和維修 67
10.3 電線與氣管的布置 68
設(shè)計總結(jié) 69
致謝………..................................................................................................................................................70
參考文獻…............................................................................................................................................... .71
科技譯文 72
科技譯文
PRESENT STATUS AND DEVEL0PM ENT TREND 0F LUBE 0IL PACKING DESIGN
Li Yanfei．Xu Jian
(Great Wall Lubricating 0il Company，SINOPEC，Beijing 100085，China)
Abstract：The present Status and development trend of lube oil packing design are analyzed and forecasted. And suggestion on procedure of packing design is given.
Key Words：lubricating oil；packing；design
Foreword
In the present, it is the lubricating oil product rich the time and the demand rises with steady steps, also lubricating oil market competition is intensive day by day. This kind of steep competition displays in the brand, the quality, the packing, the price, the service and so on. Especially displays in the increment space bigger commodity attachment value competition. The packing increases the commodity attachment value the extremely important method, it entrusts with the product specific disposition and the visual effect, has transmitted the management idea which the operator has.
Along with the time development, the enhancement which the people esthetically realizes. The lubricating oil packing function affect by the pure protection function, the convenience function, rose to the sales function. Meanwhile the populace consumable along with the automobile, the vehicles scale enhancement, causes the lubricating oil product to send the occurence of trouble in the domestic market localization , mainly displays in the vehicle with the lubricating oil product by the industrial product to the consumable transition, the product demand by the center low-grade the situation which upscale develops to the center. The above change has entrusted with the lubricating oil packing in particular small packing brand-new design implication, mainly manifests in following several aspects:
(1) Designs the style to fill the time feeling, with popular fashion in close integration with concrete table now and also on packing color, style situation;
(2) Protects the function and the practical function perfect union, has manifested the human nature design idea;
(3) The difference design strategy, emphasized the product individuality;
(4) The packing development diversification, the environmental protection characteristic, has reflected the modern expense and the environmental protection ;
1 Influence packing design correlation factor analysis
科技譯文
1.1 Professions characteristics, profession environment influence of the packing design
The lubricating oil first is one kind of industrial product, one kind of high tech product. The traditional packing design, by is sincere and solemnly displays this characteristic incisively.
Holds the quantity along with the vehicles with steady steps rise, personal passenger vehicle swift and violent development. Causes the lubricating oil to become one kind of populace consumables, this expense characteristic change, caused it to have one kind of affinity with person's relations, reflected in the packing design the human nature tendency. As a result of the lubricating oil and the automobile environment inner link, in its packing design very great degree comes under the vehicles characteristic influence. The vehicles move characteristic and so on feeling, speed, strength, manifests in the lubricating oil packing modelling and the design; The vehicles smooth arc, the natural curved surface, the fashion color, similarly is affecting the packing design style.
1. 2 Science and technology development to packing design influence
The 80's later period to the 90`s age initial period, the lubricating oil packing basically by the iron bucket big packing primarily, the small packing account for the proportion to be smaller.
Because it is designed at that time the level, the manufacture technology limit as well as the printing craft, the processing craft restriction, the packing is at the manual design stage. The design technique is monotonous, the tradition, therefore designed emphatically emphasized the packing practical function, complied with at that time practical supreme expense view.
Along with the technical progress, the colored tabletop system application and the promotion, caused the advertising industry and printing industry has had the quantitive leap, will design, scanning, the electricity minute with the computer, makes lithograph plates, printing unifies into an organic whole, its decoration effect was allowed to achieve the manual drawing unable the ideal condition which achieved. The tens of thousands of kind of colors may use with wishes fulfilled, each kind of plane modelling may infinite launch, the lubricating oil packing design changes is colorful. The technical progress, similarly also promoted the package of canning processing craft fast development, has provided the good safeguard for each kind of creativity smooth realization.
Same business brands competition to packing design influence
Along with the lubricating oil market comprehensive opening, the overseas lubricating oil brand streams in, has brought the brand-new management idea for the domestic lubricating oil market, without doubt also has brought the stern challenge. The domestic lubricating oil operator soberly realizes own disparity and the insufficiency, and transformation urgency.
In 1996, the Great Wall domestically took the lead in to induct the CIS enterprise to distinguish the system, has carried on the unification design to the iron bucket packing, its was bright, is rich in the time feeling marking. The succinct page layout design, has made the deep impression to the consumer.
Through the widespread media propaganda, Great Wall packs is very quickly approved by the consumer. The CIS success inducts. Enable the Great Wall product to have formidable market rallying point, in particular Great Wall iron bucket small packing sales volume straight line rise. Domestic other have the strength the factory, like blue builds up, on builds up, Maoming and so on, afterwards also in abundance inducts CIS. Promotes its brand and the packing image, has obtained the certain result. The domestic brand lubricating oil packing although has made the considerable progress, but compares the overseas lubricating oil packing, in the design, the processing craft, the material quality selects, aspect and so on printing still has the obvious disparity, but also needs to continue to improve. Through to Beijing, Shanghai, the Guangzhou three places users' sample investigation indicated that, the user likes the degree to the overseas lubricating oil packing surpassing the domestic packing, the user comparison likes Shell Oil Company, Standard Oil Company, Esso, the Gadd gentleman, BP, the fine solid many packing design, Shell Oil Company lubricating oil packing design most receives esteems, see Figure 1.
Enterprise cultures to packing design influence
The lubricating oil packing design style, has reflected operator's enterprise idea. Such as the science and technology, the efficiency, are positive, the innovation and so on. These ideas in the barrel, the barrel color, the design design manifest. If Esso's plastic holds the packing product brave fighter is the assistance graph, manifested has been positive, the leap, highly effective, the strong enterprise idea; Shell Oil Company red packs, the yellow two kind of main body colors, has positively portrayed positively, the warm enterprise image.
2 Lubricating oil packing design present situation
2. l Lubricating oil packing classification
At present the market common lubricating oil packing, divides according to the packing shape in, may divide into the packing and the outside wrapping. In the packing holds the packing for the iron bucket and the plastic, the outside wrapping for the corrugated paper box packing. In the packing according to the use packing material minute, mainly may divide into the iron bucket (tinplate) and the plastic packing (models feeding trough, plastic processed foods) two big kinds; Accommodates the integral according to the packing, may divide into the small packing, center the packing and the big packing. The small packing is under 10L models the feeding trough, the iron bucket and other processed foods. Center the packing is 10 ~ 20L models the feeding trough and the iron bucket, the big packing generally is the 200L iron bucket. Along with models the feeding trough packing in the Chinese market dominant position gradually formation. Models the feeding trough packing design especially 4 L packet to install the design, has become the judgment packing design level the important symbol. This article states the design thought, basic 4 L models the feeding trough small packing is a representative.
2.2 Domestic and foreign lubricating oil packing design essential factor present situation analysis above has carried on the analysis to the identical brand during many varieties design present situation,
Regarding design element which individually packs, what type also presents the situation?
The lubricating is loaded with four designs essential factors, namely the barrel, the graph, the color and the writing, these four essential factors complement one another, indispensable, constitutes the packing image together.
2.2.1 Barrels designs are the lubricating oil packing design essential links
The barrel design should take display the packing function as the premise, the well from process synthesis consideration and so on a production, storage, transportation, exhibition, sale, causes the usability, the use, the artistry, the economical rationality and produces and so on feasibly each aspect organic synthesis:
A, Usability: Solves the barrel design most basic function problem solid, is durable, is advantageous for the storage, the transportation: The request structure is reasonable, has the bearing pressure ability; the jaw of the bucket is perfect with the bung coordination, does not seep.
B, Use: Solution man-machine relations hand position appropriate, feel good; When drain the oil is not easy to let in air, cannot splash the oil; After the drain the oil in the bottle mouth remains without the overflow.
C, Artistry: The solution structure and esthetics relational modelling succinct, is artistic uniquely, the modern age,: The line is smooth, the nature.
D, Economical rationality: The solution structure and the cost relations considered the barrel is also small and the structure, in satisfies the consumer psychology under the premise, can maximum limit save the material and the packing space.
E, production feasibility: The solution structure and the craft relations considered the mold develops feasibility; Processing craft condition restriction: Fills lid, printing the production craft condition and so on installs, seals limit.
This requests the designer to be powerful study, physics, chemistry, the decoration fine arts, the psychology, esthetics and so on the various knowledge, only has the various knowledge, can design the packing which is satisfied the consumer.
Looks over in the market the common lubricating oil to model the feeding trough, has manifested three big kind of designs concepts: A kind is Et often the consumable -like design concept, its design mentality completely inclines to the fashion direction, most has representatively is the BP VISCO series models the feeding trough, its characteristic is the pure streamline design, is extremely lively, the nature; The second kind is the pure industrial product design concept, like chart 5 shows the Gadd gentleman to model the feeding trough, its characteristic is the straight line design, the edges and corners is distinct, unfolds the industrial product solemnly, the tall and straight characteristic; Class Three is situated between the industrial product and the consumable design concept, if the SHELL happy strength series models the feeding trough, its design style both has the industrial product the gravity, and has the consumable gentleness, see Figure 5.
These three big kinds of designs style has its strong point , uses He Zhong to design the style, must unify the enterprise culture, the management strategy and so on. If the pure industrial product design, highlighted the science and technology, has been highly effective, the value, steadily grades the concept;it Is situated between the industrial product and the consumable, highlighted of the modern age, the science and technology, has been positive, concept and so on advance; But the pure consumable design, has highlighted concept and so on individuality, future, vanguard, power, speed.
Forever, the barrel design is one of lubricating oil packing design crucial factors, should unify the enterprise characteristic, achieves the function and beautifully observes a person's face the union, achieves the characteristic, the human nature, the fashion, from the barrel, the hand even bung design, all can let the user feel the factory showing loving concern with the beautiful joyfulness.
2.2.2 Graphs designs are manifest the lubricating oil characteristic and the brand characteristic important
The lubricating oil packing graph design may divide into two kinds, a kind is the commodity trademark, another kind is the decorative pattern, namely commodity in kind design or symbolize decoration grain type.
(1) The trademark
The trademark designs in various essential factors in the plane to have the absolute influence, the success trademark design is the plane designs the successful foundation. In the past, in people's consciousness, the trademark function merely was restricted in took the legitimate commodity protection the mark, was not certainly strong to the oil quality trademark design consciousness. But along with oil quality competition day by day intensely, the consumer expends consciousness to be mature day after day, product internationalization tendency gradually form, the people realize the enterprise development to have the formidable brand strength are only the final winners. Therefore, the trademark function not only is restricted in the protection,it is more importantly advantageous to the promotion product and the brand image, enhances the brand well-knownness, thus expands of the market share.
The oil quality trademark image importance does for us in market investigation and also obviously a spot. Through Beijing, Shanghai, the Guangzhou three places 300 samples investigations indicated that, the sampling object most likes the overseas lubricating oil the packing design "the design graph" the partial designs (44%), among, the Beijing sampling object most likes the overseas packing graph partial "commodity marking" design (41%).
Because the trademark in the plane design special status, the domestic and foreign lubricating oil company all extremely takes the trademark design. The Great Wall company has carried on the redesign in 1996 to the trademark, from the former days embodiment, the complex Great Wall design developed abstractly to, the succinct oil dripping modelling, in the practical application, has obtained a bigger success, see Figure 6. Shell Oil Company's trademark from the former days practical shell contour, develops today graph, has experienced hundred years evolution. Presently uses the trademark beginning used in 1971, had reflected the trademark design trend of the times, see Figure 7.
The oil quality trademark idea method common has following several kinds:
A, Manifests the oil quality attribute, the fusion enterprise culture connotation design. If the Great Wall lubricating oil trademark design but outside is smooth, the movement by in, the powerful arc, the performance being present at work industry equipment revolution not rest characteristic, also conceals the far from to near Great Wall image; Union oil dripping note eight concrete modelling, auxiliary by safflower two colors, lubricates the meaning succinct and is striking.
B, Takes marking by the zoomorphism the design. If in Shell Oil Company's trademark the design is the golden yellow shell, "the shell" Italy is the protection, tallies with the oil quality function; The shell if the trade name (SHELL) unifies, to the animal makes marking, the image, is easy to record; Red and yellow color combination, has the greatly strengthened visual impulse. Shell Oil Company's trademark design that is the oil quality quite successful model.
C, It has straight takes over the use of the writing to take the symbol the design, like MOBIL, ESSO, TOTAL and so on use its company, matches become by the Jan monochromatic block combination, its characteristic is succinct, it is easy to record.
The traditional oil quality trademark design to the enclosed type is in the majority, this is solidifies for the packing host tone very little uses the tint, symbolized the sealing treatment is advantageous for in any bottom color lays aside. If esso symbolized designs the periphery seal side, encircles sur- is white, may lay aside in the deep bottom color. Moreover, the enclosed design causes the sign strongly, striking, it is easy to have the intense visual impulse.
The name brand lubricating oil symbol laying aside comparison is fastidious, generally puts on the page layout influential position, thus has the good brand effect. If Standard Oil Company, Shell Oil Company, reach your packing, its symbol puts in the page layout on the position, Esso puts on page layout left side underneath, fine solid puts in the page layout is left. These brands packing designs, symbolized occupies proportion bigger, likes Esso the 4L red barrel packing design, symbolized into the page layout image main body, it is extremely noticeable.
In brief, the lubricating oil trademark design has experienced as numerous from as Jan's developing process. At present the trademark overall characteristic main performance : The design style succinct, smooth, is abstract; The vivid characteristic clear, is direct-viewing, Yi Ji: The color pure, is eye-catching .
(2) The decorative pattern
The decorative pattern is one of packing decoration design important contents,there are many succinctly constitutes, the striking page layout effect by the abstract graph or the simplification embodiment graph. Its composition both rigorous and fine, the color item also is suddenly pure, reflects the lubricating oil through the main body design characteristic and so on attribute, feeling view, use. The design common expression means mainly have following several kinds:
A. Has the performance lubricating oil "the speed, the movement, the strength" and so on the characteristic design, flow, the lubrication" and so on the characteristic design. This kind of design styles are many for the dynamic design style.
If Standard Oil Company 1 models the feeding trough packing, its decorative pattern was the abstract design, the whirlpool displays the lubricating oil fluidity, the lubricating ability, transmitted the strong vitality, see Figure 8.
The DUKHAMS oil quality packing design has inclined 45 angles Wen Yang design, has broken the general oil package well organized feeling, had the oil quality in a steady stream mobile characteristic, had the distinctive quality and the visual impulse, simultaneously moved the feeling to be full, see Figure 9.
C. It has performance lubricating oil feeling view the design, this kind designs many for the static design style. If the teperson of great strength lubricating oil packing. by the golden yellow oil dripping modelling took the host design, direct-viewing demonstrated the product, is advantageous for the consumer to distinguish, see Figure 10. you model the feeding trough packing the oil dripping crystal structure, also played the consumer cognition role.
D. It has the expression use, the suitable object design.
This kind of design style is many for the static design style. If the Shell happy strength packing, through carries on the high summ