高中英語 Unit1 Advertising Welcome to the unit課件 牛津譯林版必修4.ppt
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牛津高中英語 模塊四 高一下學期 AdvancewithEnglish Welcometotheunit Unit 1 Advertising Unit1 課件描述 本堂課以聽說為主 是整個單元的第一課時 是對整個單元的導入 應起到引導學生對本單元主題即廣告業(yè)和廣告產生情趣的作用 dvertising A Unit1 WelcometotheUnit Enjoysomebeautifulads Enjoysomebeautifulads Enjoysomebeautifulads Enjoysomebeautifulads Brainstorming 1 Wherecanwefindtheseads 2 Whydoyouliketheseads Onbillboards ontheInternet innewspapers Magazines onTV inleaflets orinbusesetc Theyarequiteinteresting creativeandwecangetsomeusefulinformationfromthem Observation ObservethefourpicturesonPage1 Trytodividethemintotwoparts AdsforsocialproblemsAdsforsales EarthDay Say No todrugs OxlinAirlines Softshineshampoo Discussandspeak Readtheinstructionsandfocusonthefourposters Trytoanswerthesequestions Whatimage s canyouseeoneachposter Whatcanyoureadoneachposter Whatcanyoulearnfromeachposter Thisposterisacommercialadvertisement ItoffertheAirlineservice Ituses IlovetoflywithOxlinAirlines Takingairlinesisafastwaytogettoanotherplace Inthiswaycanmuchoftimebesaved Poster1 Thisposterstrikesusalot Itistryingtoshowusthatthebirdshavenowhereelsetobuildtheirnets Theyhavetobuildtheirnetsintheskybecauseallthetreeshavebeencutdown Itsendsusaseriouswarningandtellsusthatweshouldprotecttheenvironmentfromnowon Poster2 Takingdrugisharmfulbothtothepeoplewhotakedrugandtheirfamily Ifsomeonetakesdrugs hewillbecomeseriouslyill Thisposterisintendedtoeducatepeopleabouthealthandproblemsinsocietyandcallsonpeopletomakeananti drugscampaignanditalsotellusnottoignoretheproblemaroundus Poster3 Thisposteristargetingyoungpeopleespeciallygirls becausetheypaymoreattentiontotheirappearance Itusespersuasivewords Shinethatlastsfordays successfullytopersuadeyoungpeopletobuythisshampoo Poster4 Moreadsforyoutodiscuss Protectwater Protectourselves Canyouthinkaboutagoodsloganforeachad NeverdeleteGreenKeepitForever Enjoyyourmusic EnjoyyourSony Cherishyourlife Taiwan China Shoescanfly Sodoyourdreams Homework 1 Lookformoreinterestingadsandshowthemtoyourclassmatesnexttime 2 MakegoodpreparationsforReadingpart
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