17、h people tn buineB!t
22. Thr Inn^UAgc you uar when tnlking with people in business is decided by .
A. your rehrion^hip with the particuiar person
15. yourself
C. your bo
23. People usually form an impression of you from .
A. your way of doing jobs B. your Inngimge nnd manners
C. your facial e
18、xpressions
24. Good mflnnrrs in your culture may be considered bad manners in another. Good manners in this statement mean.
A. to behnve politely 8 to behove lovely
C? to behave agRressivciy
25. The message of the Hrticle is thnt.
A. deflhng wnh people sucirrsMfuUy in business is not easy
H. e
19、lipnrs with different cultural background is most challenging
C language plays a very importnnt role in setting up business relationship
26-3。通：根據短文內容判斷給出的培句是否正確.正礪的寫?.錯誤的寫?笄將答復寫 在答怨蛾上。
Passage 2
There arc eight traditional functions of marketing：
(1) Buying： A marketer focuses on buyers1 nced
20、and desirw in order to decide what products to nirtke available Understanding buyers* behavior is of great importance.
(2) ScllinR： Marketers usually view selling as a persuasive activity that in completed through promotion. Selling includes personal sellings Advertisingt and other selling melhods.
21、 h ia probably the function of marketing that we most often see in our daily life
<3) Transporting! Transporting is physically moving the product from the seller to the buyer. Marketers focus on transporting costs and services.
(4) Storingi Like transporting? storing is an aspect of the physicnl d
22、istribution of product氏 Stonng includes warehousing activities. Warehouses hold products for long periods sometimes in order to create time utility,
(5) Grading： Grading involves sorting products according to size and quality. This
rnaken buying and selling eaaicr because it reduces the need (or i
23、nspection and sampling.
(6) Financing： For many products# such m automobiles< fridges? and new homes? the purchnHc is fncilitAted when the marketer provides credit that makes the purchasing of the product possible.
(7) Marketing research： Through research, marketers may find out the need (or new
24、products ond services. By guthenng Informution on a regulax basis, they can better plan, carry out and control marketing activmes,
(8) Risk inking： It involves bearing the uncertainties tha! arc part o( the marketing procejwu Most marketing decisions rrMih in either success or failure that is assoc
25、witcd with risk.
26. It X very impurunt to understand buyersf behavior.
27. Marketers usually um diKcrent selling nmthods.
28. Marketer ignore transporting costs and services.
29. Both transporiing and stonnR are the aspects of the physical distribution of product，.
30. Markercry provide crcdiT
26、 that nukes the purchasing of automobilest bridges> nnd new homes possible.
B.肓作(一85作文，共20分)
31. 根輯要求寫作文?
You have mode an appointment with your client* but failed to keep it. Write a letter of apology to your client according to the information below.
.
(1) apulugixc for your failure to keep t
27、he appointmenti
(2) explain your reason to yaur client：
(3) express your wih to make another appointment.
試題答案及評分標準
—?交際用謂（共計10分.每小n 2分）
I—5 JB：逸擇正礪的語句完成下列對話.并將答*序號琦在答劇紙上.
1- B 2- A 3. C L C 5. H
二,可正與館構（共計30分,每小H 2分）
N—20 .:朝儂下而的句干.從AJIJ三個逸康中選出_個能堵入空白處的正《|堪18,并將答
*序號現在答《8城上.
IL A
7.
28、A 8. B
9. A
12. C
13. B
15. C
16. C
17, A
19. H
20. C
三.《li*理*（共I。分.每小IS ［分）
21-25■:WiXfflA.從A、H、C三個選18中選出一個正碑答案,并將答案序號可在答81蛾上。
21. C 22. A 23. B 24. A 25. A
26-WH：根揖短文內害判斷飴出的ta句是否正碗,正瑞的號“1。鉗謨的耳“FL并格有案寫 在答■峨上.
26. T 27. T 28. F 29. T 30. F
四?胃作（共20分）
3L根據要求與作文.
范文
r m so
29、rry, my dear friend. I know that everything Ive done so far has been futile. But
I dont want you to misunderstand me, because I have something urgent to do, so I didn，t keep the appointment on time. I know you "prime minister stomach can punt the boat" to this matter, I am very sorry, but, I do not want this matter to affect our feelings, so, forgive me, thank you, dear friend Ill take a rain check. I hope youre okay with it
2021國家開放大學電大本科《商務英語3》期末試題及答案（試卷號：1380)2
