高中英語復(fù)習(xí) Unit 2 Healthy eating課件 新人教必修3

上傳人:qi****ge 文檔編號(hào):31658156 上傳時(shí)間:2021-10-12 格式:PPT 頁數(shù):76 大?。?.10MB
收藏 版權(quán)申訴 舉報(bào) 下載
高中英語復(fù)習(xí) Unit 2 Healthy eating課件 新人教必修3_第1頁
第1頁 / 共76頁
高中英語復(fù)習(xí) Unit 2 Healthy eating課件 新人教必修3_第2頁
第2頁 / 共76頁
高中英語復(fù)習(xí) Unit 2 Healthy eating課件 新人教必修3_第3頁
第3頁 / 共76頁

下載文檔到電腦,查找使用更方便

15 積分

下載資源

還剩頁未讀,繼續(xù)閱讀

資源描述:

《高中英語復(fù)習(xí) Unit 2 Healthy eating課件 新人教必修3》由會(huì)員分享,可在線閱讀,更多相關(guān)《高中英語復(fù)習(xí) Unit 2 Healthy eating課件 新人教必修3(76頁珍藏版)》請(qǐng)?jiān)谘b配圖網(wǎng)上搜索。

1、單單詞詞名詞名詞指食物:指食物:nut, bean, pea, cucumber, mushroom, eggplant, pepper, peach, lemon, mutton, bacon, vinegar, carrot, garlic 其它:其它:diet, curiosity, hostess, lie, fibre, customer, discount, weakness, strength, benefit, breast 動(dòng)詞動(dòng)詞balance, barbecue, fry, ought, slim, consult, spy, digest, glare, limit,

2、sigh, combine 形容詞形容詞 roast, raw, limited 短短語語詞詞匯匯表表balanced diet, ought to, lose weight, get away with, tell a lie, win . back, earn ones living, in debt, spy on, cut down, before long, put on weight 課課文文中中 be full of, be tired of, be amazed at, have sb. doing sth., far too 句句式式1. It would be better

3、 if .例句:例句:But dont you think it would be better if you were a bit thinner?2. . such a(n) . that .例句:例句:Their balanced diets became such a success that before long Wang Peng became slimmer and Yong Hui put on more weight.語語法法情態(tài)動(dòng)詞情態(tài)動(dòng)詞ought (not) to, (dont) have to, mustnt, neednt的用法的用法 (一一) 基本單詞基本單詞1

4、. _ n. 日常飲食日常飲食 vi.節(jié)食節(jié)食2. _ vi. 變細(xì);減肥變細(xì);減肥 adj. 苗條的苗條的 纖細(xì)的纖細(xì)的3. _ adj. 生的;未加工的生的;未加工的4. _ n. 顧客;消費(fèi)者顧客;消費(fèi)者5. _ n. 折扣折扣dietslimrawcustomerdiscount6. _ n. 強(qiáng)項(xiàng);長(zhǎng)處;力量強(qiáng)項(xiàng);長(zhǎng)處;力量7. _ n. 謊話;謊言謊話;謊言 vi. 說謊說謊8. _ vt. 咨詢;請(qǐng)教;商量咨詢;請(qǐng)教;商量9. _ n. 債;債務(wù)債;債務(wù)10. _ vi. 怒目而視;閃耀怒目而視;閃耀 n. 怒視;眩目的光怒視;眩目的光11. _ n. 好奇心好奇心12. _ v

5、i. & vt. 消化消化 n. 摘要;概要摘要;概要13. _ vi. & vt. 窺探;秘密監(jiān)視窺探;秘密監(jiān)視 n. 間諜;偵探間諜;偵探strengthlieconsultdebtglarecuriositydigestspy(二二) 派生單詞派生單詞14. _ vt.平衡;權(quán)衡平衡;權(quán)衡 n.天平;平衡天平;平衡_ adj.平衡的平衡的15. _ n. & vt.界限;限度;限制;界限;限度;限制; 限定限定 _ adj. 有限的有限的16. _ n. & vt. & vi. 利益,好處;利益,好處;有益于;有助于;受益有益于;有助于;受益 _ adj. 有利的;有益的有利的;有益的b

6、alancebalancedlimitlimitedbenefitbeneficial1. 體重減輕;減肥體重減輕;減肥 2. 被放過;被放過;(做壞事做壞事)不受懲不受懲3. 說謊說謊 4. 贏回;重新獲得贏回;重新獲得17. _ vt. & vi. (使使)聯(lián)合;聯(lián)合;(使使)結(jié)合結(jié)合_ n. 聯(lián)合;結(jié)合聯(lián)合;結(jié)合combinecombinationlose weightget away withtell a liewin back5. 謀生謀生6. 欠債欠債 7. 暗中監(jiān)視偵查暗中監(jiān)視偵查8. 削減;刪節(jié)削減;刪節(jié)9. 不久以后不久以后10. 增加體重增加體重earn a livingi

7、n debtspy oncut downbefore longput on weight1. “Nothing could be better,” he thought. 比較級(jí)與否定詞連用,表達(dá)最高級(jí)的含義。比較級(jí)與否定詞連用,表達(dá)最高級(jí)的含義。常用的否定詞有:常用的否定詞有:no, not, never, hardly, nothing, nobody等。等。2. He could not have Yong Hui getting away with telling people lies! have sb. doing sth.“允許某人做某事允許某人做某事”時(shí),時(shí),常用于否定句中;意

8、為常用于否定句中;意為“使某人做某事使某人做某事” 時(shí),多用于肯定句中。時(shí),多用于肯定句中。1. balance n. 天平;平衡;結(jié)余;余額天平;平衡;結(jié)余;余額 v. 使保持平衡;權(quán)衡使保持平衡;權(quán)衡(課文原句課文原句) What will happen to you if you dont eat a balanced diet? 翻譯:翻譯:如果你飲食不平衡,會(huì)發(fā)生什么?如果你飲食不平衡,會(huì)發(fā)生什么?【歸納【歸納】作動(dòng)詞時(shí)作動(dòng)詞時(shí),“平衡,權(quán)衡平衡,權(quán)衡”,常用于以下結(jié)構(gòu):,常用于以下結(jié)構(gòu):balance (sth.) on sth. 使使在在上保持平衡上保持平衡 balance st

9、h. against sth. 權(quán)衡權(quán)衡和和的重要性的重要性作名詞時(shí)作名詞時(shí),“天平,平衡天平,平衡”,常用短語:,常用短語:keep ones balance 保持平衡,保持鎮(zhèn)靜;保持平衡,保持鎮(zhèn)靜;lose ones balance身體失去平衡,心慌意亂;身體失去平衡,心慌意亂;keep a balance between. and. 保持保持與與間的均衡;間的均衡;off/ out of balance 失去平衡;失去平衡;on balance 總的說來,兩相比較,收支相總的說來,兩相比較,收支相抵;抵;(be / hang) in the balance 懸而未決的,結(jié)果未定的。懸而未

10、決的,結(jié)果未定的。【拓展【拓展】 balanced adj. 平衡的平衡的When he was running after his brother, theboy lost his _ and had a bad fall. (2015湖湖北卷北卷)A. balance B. chance C. memory D. place A2. lie vi. 說謊;躺;位于說謊;躺;位于 n. 謊話;謊言謊話;謊言(課文原句課文原句) He could not have Yong Hui getting away with telling people lies!翻譯:翻譯:他可不能讓雍慧哄騙人們卻

11、不受懲他可不能讓雍慧哄騙人們卻不受懲罰!罰!【歸納【歸納】tell a lie/lies 說謊說謊lie to sb. 向某人說謊向某人說謊lie in 在于;存在于在于;存在于 1) lie用作規(guī)則動(dòng)詞用作規(guī)則動(dòng)詞(lie,lied,lied) 時(shí)意為時(shí)意為“說謊說謊”。如:。如: She lied to us about her job. 【注意【注意】 表示這一意思時(shí),表示這一意思時(shí),lie可用作名詞。我們可用作名詞。我們一般說一般說tell a lie或或tell lies,而不說,而不說say/talk/speak a lie(或或lies)。lie,lie,lay2) lie用作不

12、規(guī)則動(dòng)詞用作不規(guī)則動(dòng)詞(lie,lay,lain)時(shí),表時(shí),表示示 “躺躺”,“(東西東西)平放平放”,“位于位于”等等意。意。 e.g. Hes still lying in bed. 他還躺在他還躺在床上。床上。 3) 動(dòng)詞動(dòng)詞lay也是不規(guī)則動(dòng)詞也是不規(guī)則動(dòng)詞(lay,laid,laid),是及物動(dòng)詞,后面必須接賓語。表示是及物動(dòng)詞,后面必須接賓語。表示“放放置置” “產(chǎn)卵產(chǎn)卵”等多種意思。如:等多種意思。如: He laid his hand on my shoulder. 他把手放在我的肩上。他把手放在我的肩上。 The hen is laying an egg. 母雞在下蛋。母雞在

13、下蛋。 【注意【注意】lay,put,place和和set都可用來表示都可用來表示“放置放置”某一物體。某一物體。lay表示把某物橫著或攤開著平放。表示把某物橫著或攤開著平放。put較普通,指較隨意的放,不強(qiáng)調(diào)所放物較普通,指較隨意的放,不強(qiáng)調(diào)所放物體的姿態(tài),可代替其它幾個(gè)動(dòng)詞。體的姿態(tài),可代替其它幾個(gè)動(dòng)詞。place是比是比較正式的用語,指有意識(shí)地把某物放在較為較正式的用語,指有意識(shí)地把某物放在較為確定的位置上或安排某物的順序,有時(shí)含有確定的位置上或安排某物的順序,有時(shí)含有較莊重的語氣。較莊重的語氣。set特指把某物垂直著放。特指把某物垂直著放。【提示提示】注意以下詞形變化。注意以下詞形變化

14、。原形原形過去過去式式過去過去分詞分詞現(xiàn)在分現(xiàn)在分詞詞詞義詞義詞性詞性lieliedliedlying說謊說謊不及物不及物lielaylainlying躺;位躺;位于于不及物不及物laylaidlaidlaying放置;放置;下蛋下蛋及物及物三者所表示的位置關(guān)系不同。三者所表示的位置關(guān)系不同。試比較:試比較:New York lies in the east of America.紐約位于美國(guó)東部。紐約位于美國(guó)東部。(包含關(guān)系包含關(guān)系)Japan lies to the east of China.日本位于中國(guó)以東。日本位于中國(guó)以東。(不包含關(guān)系不包含關(guān)系)America lies on th

15、e east of the Pacific.美國(guó)位于太平洋東岸。美國(guó)位于太平洋東岸。(相鄰關(guān)系相鄰關(guān)系)lie in, lie to和和lie on3. strength n. C長(zhǎng)處;強(qiáng)項(xiàng)長(zhǎng)處;強(qiáng)項(xiàng) n. U力量;體力力量;體力(課文原句課文原句) The strength of the diet in Wang Pens restaurant 翻譯:翻譯:王鵬飯店飲食的優(yōu)勢(shì)在王鵬飯店飲食的優(yōu)勢(shì)在【歸納【歸納】 with all ones strength 竭盡全力;全力以赴竭盡全力;全力以赴 build up ones strength 增強(qiáng)體質(zhì)增強(qiáng)體質(zhì) concentrate all s

16、trength on 把全部力量集中在把全部力量集中在上上gather all ones strength 使出全力使出全力in strength 在實(shí)力上在實(shí)力上Why do you choose to work in an international travel agency?Well, you know, English is my _. So it is my best choice. A. strength B. talent C. ability D. skill4. consult v. 咨詢;請(qǐng)教;商量咨詢;請(qǐng)教;商量 (課文原句課文原句) However, as she w

17、as so afraid of being laughed at by her friends, she did not consult a doctor but lived on a diet of rice, raw vegetables, bananas and lemons. 翻譯:翻譯:然而,因?yàn)樗卤慌笥殉靶?,她沒然而,因?yàn)樗卤慌笥殉靶?,她沒有咨詢醫(yī)生,只是吃一些米飯,生的蔬菜,有咨詢醫(yī)生,只是吃一些米飯,生的蔬菜,香蕉和檸檬當(dāng)作自己的飲食。香蕉和檸檬當(dāng)作自己的飲食?!練w納【歸納】consult sb. 向某人請(qǐng)教向某人請(qǐng)教consult with sb. about/ on s

18、th.就就與某人交換意見與某人交換意見If you have any doubts about your health, youd better _ your doctor at once. (2015天津天津)A. convince B. consult C. avoid D. affectB5. glare n. “刺眼的強(qiáng)光,令人不快的光,刺眼的強(qiáng)光,令人不快的光, 怒視的目光,憤怒的表情怒視的目光,憤怒的表情”。 v. “發(fā)耀眼的強(qiáng)光,怒視發(fā)耀眼的強(qiáng)光,怒視”。 作作“怒視怒視”講時(shí),常用于講時(shí),常用于glare at結(jié)構(gòu)。結(jié)構(gòu)。 (課文原句課文原句) She did not look

19、 happy but glared at him. 翻譯:翻譯:雍慧瞪著他,看上去不高興。雍慧瞪著他,看上去不高興?!就卣埂就卣埂?glaring adj. 耀眼的,顯著的,怒視的耀眼的,顯著的,怒視的glare at “怒目而視,惡狠狠地盯著怒目而視,惡狠狠地盯著”,帶,帶有生氣的感情色彩。有生氣的感情色彩。glare at sb. 意思相當(dāng)意思相當(dāng)于于stare at sb. angrily。如:。如:Dont glare at your father like that! stare at“凝視,盯著看凝視,盯著看”,僅僅表示動(dòng)作,僅僅表示動(dòng)作,不帶有感情色彩。如:不帶有感情色彩。如:R

20、oses father lifted his head and stared at her.glance at “匆匆一瞥,迅速地看一眼匆匆一瞥,迅速地看一眼”,強(qiáng)調(diào)這個(gè)動(dòng)作速度很快。如:強(qiáng)調(diào)這個(gè)動(dòng)作速度很快。如:Glancing at her watch, Jane saw that she was late. 6. limit vt. 限制;限定限制;限定 n. 界限;限度界限;限度(課文原句課文原句) I dont want to upset you, but I found your menu so limited that I stopped worrying and started

21、 advertising the benefits of my food.翻譯:翻譯:我并不想讓你心煩,不過我發(fā)現(xiàn)我并不想讓你心煩,不過我發(fā)現(xiàn)你菜譜上的菜太少了,所以我也就不著你菜譜上的菜太少了,所以我也就不著急了,我也開始宣傳我餐飲的食物的好急了,我也開始宣傳我餐飲的食物的好處。處?!練w納【歸納】 limit.to. 把把限制在限制在內(nèi)內(nèi) beyond the limit 超過限度超過限度 within the limits of 在在范圍內(nèi)范圍內(nèi) set a limit to sth. 對(duì)對(duì)規(guī)定限度規(guī)定限度【拓展【拓展】 limited adj. 有限的有限的 be limited to

22、sth. 限制于限制于內(nèi)內(nèi) limitation n. 限制;局限限制;局限benefit vt. & vi. 有益于;有助于;受益有益于;有助于;受益 n. 好處;利益;優(yōu)勢(shì)好處;利益;優(yōu)勢(shì)【歸納【歸納】 benefit from/ by. 從從受益;得益于受益;得益于 benefit sb. 對(duì)某人有益對(duì)某人有益 be of (much, great) benefit to sb. =be beneficial to sb. 對(duì)某人有益處對(duì)某人有益處 for the benefit of. 為了為了的利益的利益China has been pushing the reform of pub

23、lic hospitals _ all its citizens. A. in charge of B. for the purpose of C. in honor of D. for the benefit of 1. lose weight 減肥;體重減輕減肥;體重減輕 (課文原句課文原句) Want to lose weight?翻譯:翻譯:想變瘦嗎?想變瘦嗎?【拓展【拓展】 put on weight 增加體重增加體重 by weight 按重量按重量 carry/ have weight 重要;有影響重要;有影響 add weight to 增加對(duì)增加對(duì)的重要性的重要性 gain

24、weight 增加體重增加體重 get weight 發(fā)胖發(fā)胖2. get away with 被放過;被放過;(做壞事做壞事)不受懲罰不受懲罰(課文原句課文原句) He could not have Yong Hui getting away with telling people lies!翻譯:翻譯:他可不能讓雍慧哄騙人們卻不受他可不能讓雍慧哄騙人們卻不受懲罰!懲罰!【拓展【拓展】 get away from. 擺脫擺脫/逃離逃離/(得以得以)脫身脫身 get away with sth. 攜帶某物逃跑攜帶某物逃跑 take away from 奪走;強(qiáng)行帶走奪走;強(qiáng)行帶走 keep (

25、sb.) away from (使某人使某人)遠(yuǎn)離遠(yuǎn)離 break away from 脫離;掙脫脫離;掙脫 run away from 從從跑開跑開/逃跑逃跑3. in debt 負(fù)債負(fù)債(課文原句課文原句) He did not look forward to being in debt because his restaurant was no longer popular.翻譯:翻譯:他不希望由于餐飲不受歡迎而他不希望由于餐飲不受歡迎而負(fù)債。負(fù)債?!就卣埂就卣埂?be in heavy debt 負(fù)債累累負(fù)債累累 be in debt to sb. 欠某人債欠某人債 be in one

26、s debt 感激某人;欠某人的情感激某人;欠某人的情 pay off all the debts 還清債務(wù)還清債務(wù)(動(dòng)作動(dòng)作) be out of debt 不欠債不欠債(狀態(tài)狀態(tài)) get/ run into debt 陷入債務(wù)陷入債務(wù)4. cut down 削減;刪節(jié);砍削減;刪節(jié);砍(課文原句課文原句) In this way they cut down the fat and increased the fiber in the meal.翻譯:翻譯:這樣,他們減少了飯菜中的脂肪含這樣,他們減少了飯菜中的脂肪含量,增加了纖維素。量,增加了纖維素。【拓展【拓展】 cut up 切碎;使

27、傷心切碎;使傷心/難受難受 cut away 切除;除掉切除;除掉 cut back 削減;縮減削減;縮減 cut in 插嘴;超車搶道插嘴;超車搶道 cut off 切斷;使分離;使隔絕切斷;使分離;使隔絕 cut out 切去;刪去切去;刪去1. “Nothing could be better,” he thought. 比較級(jí)與否定詞連用,表達(dá)最高級(jí)含義。比較級(jí)與否定詞連用,表達(dá)最高級(jí)含義。常用的否定詞有:常用的否定詞有:no, not, never, hardly, nothing, nobody等。等。表示最高級(jí)意義的幾種特殊句式:表示最高級(jí)意義的幾種特殊句式:never比較級(jí)比較

28、級(jí)nothing/noso原級(jí)原級(jí)as.nothing/no比較級(jí)比較級(jí)than.can/couldnever/notenough/ too2. He could not have Yong Hui getting away with telling people lies!have sb. doing sth. 意為意為“允許某人做某事允許某人做某事”時(shí),常用于否定句;意為時(shí),常用于否定句;意為“使某人做某事使某人做某事” 時(shí),多用于肯定句。時(shí),多用于肯定句。have后接三種形式的賓語補(bǔ)足語:后接三種形式的賓語補(bǔ)足語:have sb./sth. doing sth.讓某人做某事讓某人做某事/

29、讓某讓某事發(fā)生事發(fā)生(動(dòng)作持續(xù)動(dòng)作持續(xù))have sb. do sth.使某人做某事使某人做某事(相當(dāng)于相當(dāng)于make sb. do sth.或或get sb. to do sth.)have sth. done讓讓(別人別人)做某事做某事 一、一、ought to和和ought not toought to表示義務(wù)、要求或勸告。如:表示義務(wù)、要求或勸告。如:You were out enjoying yourself when you ought to have been studying.We ought to get her a present for her birthday.You

30、ought to go to class right away.情態(tài)動(dòng)詞(二)情態(tài)動(dòng)詞(二)ought to可表示推測(cè),暗含很大可能性。如:可表示推測(cè),暗含很大可能性。如:The boy left two hours ago, so he ought to be there by now.ought to的否定結(jié)構(gòu)是的否定結(jié)構(gòu)是oughtnt to或或ought not to。如:。如:You oughtnt/ ought not to leave in such a hurry.二、二、have to have to客觀義務(wù)客觀義務(wù)/需要,需要,“必須,不得不必須,不得不”。如:。如:If

31、you earn more than 3,500 yuan each month in China, you will have to pay tax.第三人稱單數(shù)形式是第三人稱單數(shù)形式是has to,一般過去式是,一般過去式是had to,一般將來式是,一般將來式是will have to。如:。如:Li Hua has to pass an examination before he can start work.My car was broken, so I had to walk home.Itll have to be on a Sunday. Ill be working ever

32、y other day.三、三、mustnt和和needntmustnt 表示表示“禁止,不可以禁止,不可以”。如:。如:You mustnt tell Jerry what Ive told you.neednt表示表示“不必,不需要不必,不需要”。如:。如:Its warm today. You neednt put on a thick coat.選用方框內(nèi)合適的內(nèi)容完成下面的對(duì)話(可選用方框內(nèi)合適的內(nèi)容完成下面的對(duì)話(可重復(fù)選用)。重復(fù)選用)。Alice: What do you usually do after school?Tom: I usually go to the play

33、ground to play basketball. But I know that I _ go home first.Alice: Why dont you go home directly?ought to, oughtnt to, have to, neednt, mustntought toTom: Because my mother usually makes me do my homework first and I _ listen to her. So if I go home first, I cant have a rest and relax myself. You k

34、now, I am very tired. Alice: Does your mother know that?Tom: No. I think she _ know that because she never listens to me.ought to, oughtnt to, have to, neednt, mustnthave to needntAlice: I dont think you are right. You _ treat your mother like that. I think that you should tell your mother what you

35、think. She will understand you. Besides, you _ hide your feelings from your mother; you should learn to communicate with her. oughtnt to/ mustntoughtnt to/ mustnt ought to, oughtnt to, have to, neednt, mustntTom: Thank you for your advice. I will try my best.Alice: OK. I hope you can have a good tal

36、k with your mother.1. I _ have worried before I came to the new school, for my classmates here are very friendly to me. (2015天津天津) A. mightnt B. mustnt C. neednt D. couldnt C 2. Ive prepared all kinds of food for the picnic. Do you mean we _ bring anything with us? (2014湖南卷湖南卷) A. cant B. mustnt C.

37、shant D. neednt 句意:句意:“我已經(jīng)為這次野炊準(zhǔn)備了各種各樣我已經(jīng)為這次野炊準(zhǔn)備了各種各樣的食物。的食物?!薄啊薄澳愕囊馑际钦f我們不需要攜帶你的意思是說我們不需要攜帶任何東西了?任何東西了?”此處此處neednt表示表示“沒有必沒有必要要”。D 3.【2016北京北京】31. I love the weekend, because I _ get up early on Saturdays and Sundays. A. needntB. mustnt C. wouldnt D. shouldnt A 廣告是為了特定需要,通過媒體公開而廣泛地廣告是為了特定需要,通過媒體公開而廣

38、泛地向公眾傳遞信息的宣傳手段。商業(yè)廣告是商品向公眾傳遞信息的宣傳手段。商業(yè)廣告是商品銷售的一種宣傳方式,使消費(fèi)者對(duì)某種商品產(chǎn)銷售的一種宣傳方式,使消費(fèi)者對(duì)某種商品產(chǎn)生興趣,說服和誘導(dǎo)消費(fèi)者產(chǎn)生消費(fèi)。生興趣,說服和誘導(dǎo)消費(fèi)者產(chǎn)生消費(fèi)?!緦懽髦笇?dǎo)【寫作指導(dǎo)】廣告大致包括標(biāo)題、正文、口號(hào)和隨文四個(gè)部廣告大致包括標(biāo)題、正文、口號(hào)和隨文四個(gè)部分。并不是每則廣告都必須同時(shí)具備這四項(xiàng)。分。并不是每則廣告都必須同時(shí)具備這四項(xiàng)。1. 標(biāo)題是廣告中最重要的部分。它起著引起讀標(biāo)題是廣告中最重要的部分。它起著引起讀 者的好奇心、吸引讀者注意力的作用。者的好奇心、吸引讀者注意力的作用。如何寫英文廣告如何寫英文廣告2.

39、廣告正文進(jìn)一步對(duì)標(biāo)題進(jìn)行闡釋和證實(shí),以廣告正文進(jìn)一步對(duì)標(biāo)題進(jìn)行闡釋和證實(shí),以引起讀者的興趣。語言要盡量口語化、簡(jiǎn)潔引起讀者的興趣。語言要盡量口語化、簡(jiǎn)潔明了,使用較短的單詞和句子。祈使句和一明了,使用較短的單詞和句子。祈使句和一般疑問句在廣告中出現(xiàn)的頻率很高。般疑問句在廣告中出現(xiàn)的頻率很高。 3. 廣告口號(hào)的目的是便于人們重復(fù)記憶和二次廣告口號(hào)的目的是便于人們重復(fù)記憶和二次傳播,因而必須將之壓縮成口號(hào)語句。傳播,因而必須將之壓縮成口號(hào)語句。 4. 隨文又叫附文,是說明企業(yè)名稱、地址、購(gòu)隨文又叫附文,是說明企業(yè)名稱、地址、購(gòu)買商品的方法等附加信息的語言文字,一般買商品的方法等附加信息的語言文字,

40、一般出現(xiàn)在廣告的結(jié)尾。出現(xiàn)在廣告的結(jié)尾。廣告寫作要求:廣告寫作要求:1. 真實(shí)性。真實(shí)性是廣告生命力所在,如果違背真實(shí)性。真實(shí)性是廣告生命力所在,如果違背了真實(shí)性,廣告會(huì)因?yàn)槭д娑鴨适Э尚哦?。了真?shí)性,廣告會(huì)因?yàn)槭д娑鴨适Э尚哦取?. 明確對(duì)象。廣告對(duì)象是指廣告信息的接受者。明確對(duì)象。廣告對(duì)象是指廣告信息的接受者。3. 注意語言,提高說服力和表現(xiàn)力。好的廣告語注意語言,提高說服力和表現(xiàn)力。好的廣告語言能給讀者留下難以磨滅的印象,喚起消費(fèi)者言能給讀者留下難以磨滅的印象,喚起消費(fèi)者的購(gòu)買欲望,從而達(dá)到廣告的最終目的。的購(gòu)買欲望,從而達(dá)到廣告的最終目的。廣告寫作注意事項(xiàng):廣告寫作注意事項(xiàng):1. 時(shí)態(tài)

41、:以一般現(xiàn)在時(shí)為主;時(shí)態(tài):以一般現(xiàn)在時(shí)為主;2. 人稱:廣告面向顧客進(jìn)行宣傳,應(yīng)以第一、二人稱:廣告面向顧客進(jìn)行宣傳,應(yīng)以第一、二人稱為主。人稱為主。【寫作任務(wù)【寫作任務(wù)】假如你的父母在一個(gè)涉外小區(qū)新開了一家小型假如你的父母在一個(gè)涉外小區(qū)新開了一家小型中餐館。請(qǐng)根據(jù)表格中所給的內(nèi)容提示,寫一中餐館。請(qǐng)根據(jù)表格中所給的內(nèi)容提示,寫一篇英文廣告,宣傳你家的中餐館。篇英文廣告,宣傳你家的中餐館。注意:詞數(shù)注意:詞數(shù)100左右。左右。名稱名稱自然餐館(自然餐館(Nature Restaurant)飯菜飯菜種類種類各種面食;米飯和粥;各種炒菜、涼各種面食;米飯和粥;各種炒菜、涼拌菜拌菜特點(diǎn)特點(diǎn)食材來自有

42、機(jī)農(nóng)場(chǎng),無污染、無公害食材來自有機(jī)農(nóng)場(chǎng),無污染、無公害時(shí)間時(shí)間6:30 am-9:30 pm標(biāo)語標(biāo)語走進(jìn)自然,健康永遠(yuǎn)走進(jìn)自然,健康永遠(yuǎn)【參考范文【參考范文】 Welcome to Nature Restaurant! Do you want to have a taste of some genuine Chinese food? Then Nature Restaurant should be your first choice! We offer all kinds of noodles, rice and porridge. Besides, we supply a variety o

43、f cooked foods and salads, which should certainly meet your requirements! All our ingredients materials come from an organic farm nearby, and are free from chemicals and pollution. So they are good for your health. Business hours: from 6:30 am to 9:30 pm. Enter Nature, and you will enjoy good health

44、 forever. Welcome! I. 根據(jù)下面各句句意以及所給單詞的首字母根據(jù)下面各句句意以及所給單詞的首字母或漢語提示詞,寫出該單詞的正確形式或漢語提示詞,寫出該單詞的正確形式(每空一詞)。(每空一詞)。1. The country has been pushing the reform of public hospitals for the b_ of all its citizens.2. Using all their s_, the passers-by pushed the car out of the mud in the end.3. The police asked f

45、or the publics _ (協(xié)作協(xié)作) in their hunt for the killer.benefit strength cooperation4. Lets c_ my scientific knowledge and your business skills and start a company.5. You can ask the manager for a d_ if the item is binediscountII. 用括號(hào)內(nèi)單詞的正確形式填空。用括號(hào)內(nèi)單詞的正確形式填空。1. I have a real _ (weak) for fashionable cl

46、othes.2. _ (curious) is a sign of the desire to understand the world around us better. 3. The problem of stress is certainly not _ (limit) to people who work.4. Would you like some boiled eggs or some _ (fry) ones?weaknessCuriositylimitedfriedIII. 選用方框內(nèi)合適的短語并用其正確形式填選用方框內(nèi)合適的短語并用其正確形式填 空(每個(gè)短語限用一次)??眨?/p>

47、個(gè)短語限用一次)。1. Evan wants to be famous he _ being nobody.2. You will have to _ on the time it takes you to get ready in the morning.3. If we keep spending so much, _ well be without any money.is tired ofcut downbefore longspy on, be tired of, cut down, before long, tell a lie4. I _ when I said I liked

48、her haircut.5. A detective had been _ the governors every move for months.told a liespying onspy on, be tired of, cut down, before long, tell a liecouldnt, neednt, mustnt, ought to, dont have toIV. 選用方框內(nèi)合適的情態(tài)動(dòng)詞填空。選用方框內(nèi)合適的情態(tài)動(dòng)詞填空。1. The weather turned out to be fine yesterday. I _ have carried my umbr

49、ella with me.2. You _ play now! You shall finish your homework first!3. I _ have left my keys at Simons house. I wouldnt have been able to drive home if I had done that. needntmustntcouldntcouldnt, neednt, mustnt, ought to, dont have to4. When I was a child my grandmother was continually correcting

50、my manners. She used to say, “One _ eat with ones mouth open.”5. I _ use a clock to wake me up because at six oclock on Monday morning a truck comes to collect rubbish.neednt/ dont have tomustnt6. That concert has been sold out for weeks. You _ get tickets even if you knew the band personally. Its i

51、mpossible!7. I _ go to work tomorrow because it is Memorial Day. The best thing about a day off from work is that I can sleep in till noon if I want to.couldnt neednt / dont have to couldnt, neednt, mustnt, ought to, dont have to8. New research suggests that exercise can reduce the chance of heart d

52、isease as well as cancer. Thats why I told my father that he _ go for a walk once a day.ought tocouldnt, neednt, mustnt, ought to, dont have toV. 閱讀下面材料,在空白處填入適當(dāng)?shù)膬?nèi)容(閱讀下面材料,在空白處填入適當(dāng)?shù)膬?nèi)容(1個(gè)單詞)或括號(hào)內(nèi)單詞的正確形式。個(gè)單詞)或括號(hào)內(nèi)單詞的正確形式。 Although there are rules for 1. _ producers can put on their labels, making sure p

53、roducers stick to those rules is a major problem. Even if they do, food labels can still be 2. _ (confuse). A food label should have a serving size, 3. _ (follow) by the number of servings in the package. This ought to be in easy language like cups or pieces with the number of grams and calories (卡卡

54、) in each of them. whatconfusingfollowedThe number of calories is a measure 4. _ how much energy there is in each serving. In general 40 calories 5. _ (consider) low and 400 or more high. But to make the product attractive to people 6. _ want to lose weight, the servings on labels are often far too

55、small, making 7. _ necessary for the buyer to work out how many calories there are in a more realistic serving. Most peoples diet 8. _ (consist) of around 2,000 calories a day, ofis consideredwho/ thatitconsistsbut depending on your size and how much energy you use, a balanced diet for you may conta

56、in more 9. _ less. Other things to look out for on labels are sugars, fats, fiber, iron and so on. As people are often persuaded 10. _ (buy) unhealthy food products because of the health promises on their packages, being able to understand food labels quickly is important in the fight against unhealthy eating.orto buy

展開閱讀全文
溫馨提示:
1: 本站所有資源如無特殊說明,都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請(qǐng)下載最新的WinRAR軟件解壓。
2: 本站的文檔不包含任何第三方提供的附件圖紙等,如果需要附件,請(qǐng)聯(lián)系上傳者。文件的所有權(quán)益歸上傳用戶所有。
3.本站RAR壓縮包中若帶圖紙,網(wǎng)頁內(nèi)容里面會(huì)有圖紙預(yù)覽,若沒有圖紙預(yù)覽就沒有圖紙。
4. 未經(jīng)權(quán)益所有人同意不得將文件中的內(nèi)容挪作商業(yè)或盈利用途。
5. 裝配圖網(wǎng)僅提供信息存儲(chǔ)空間,僅對(duì)用戶上傳內(nèi)容的表現(xiàn)方式做保護(hù)處理,對(duì)用戶上傳分享的文檔內(nèi)容本身不做任何修改或編輯,并不能對(duì)任何下載內(nèi)容負(fù)責(zé)。
6. 下載文件中如有侵權(quán)或不適當(dāng)內(nèi)容,請(qǐng)與我們聯(lián)系,我們立即糾正。
7. 本站不保證下載資源的準(zhǔn)確性、安全性和完整性, 同時(shí)也不承擔(dān)用戶因使用這些下載資源對(duì)自己和他人造成任何形式的傷害或損失。

相關(guān)資源

更多
正為您匹配相似的精品文檔
關(guān)于我們 - 網(wǎng)站聲明 - 網(wǎng)站地圖 - 資源地圖 - 友情鏈接 - 網(wǎng)站客服 - 聯(lián)系我們

copyright@ 2023-2025  zhuangpeitu.com 裝配圖網(wǎng)版權(quán)所有   聯(lián)系電話:18123376007

備案號(hào):ICP2024067431號(hào)-1 川公網(wǎng)安備51140202000466號(hào)


本站為文檔C2C交易模式,即用戶上傳的文檔直接被用戶下載,本站只是中間服務(wù)平臺(tái),本站所有文檔下載所得的收益歸上傳人(含作者)所有。裝配圖網(wǎng)僅提供信息存儲(chǔ)空間,僅對(duì)用戶上傳內(nèi)容的表現(xiàn)方式做保護(hù)處理,對(duì)上載內(nèi)容本身不做任何修改或編輯。若文檔所含內(nèi)容侵犯了您的版權(quán)或隱私,請(qǐng)立即通知裝配圖網(wǎng),我們立即給予刪除!